November 2005

Mapping the Process - "New Product Development"

Introduction

In today's competitive market, many farm operators are constantly searching for alternative methods to supplement their income. By adding value to a raw farm product it is possible to increase returns. One method of adding value to farm products is "On Farm Processing".

The purpose of the project "Mapping the Process" is to provide the agricultural entrepreneur a set of guidelines to follow when adding value to primary agricultural commodities.

The project outlines the steps involved in developing a new food product to be processed and marketed directly on a farm.

The project describes ways to increase understanding and competitive knowledge about new product development, on-farm processing, and direct farm marketing.

By using this process, the agricultural entrepreneur will increase efficiency in accessing services provided by government agencies and industry.