Memorial's new brand
See Memorial in a whole new way!
With more than 60,000 alumni in virtually all fields of endeavour,
Memorial University is a place where people and ideas become
– where ingenuity and creativity are uniquely fostered.
Over the past year or so, we’ve worked to capture and express
this message in words and pictures.
Find out how we will tell our story to people throughout the
province and around the world by exploring this web page.
If you have questions or comments about Memorial's new brand, get
in touch. E-mail us at: marcomm@mun.ca
Background:
Memorial University’s new “brand” has been
presented to faculty, staff, regents, students, and alumni leaders,
as the first step in a new institutional marketing program. The
brand concept focuses on the idea of transformation – that
Memorial is the place that people and ideas become. The
word/concept Become. is shorthand for these characteristics; over
time the word will be imbued with more and deeper meanings that
reflect our university.
The brand identity includes a new, more modern institutional logo
and a design concept that uses silhouettes and selected fonts and
colours to illustrate the meaning of the brand and unify university
promotional publications and activities.
That said, the legal name of the university has not changed and
remains “Memorial University of Newfoundland”. The
university’s coat of arms also has not changed. However,
like many other organizations (including universities), we have
created a simplified logo to facilitate communications. This
shortened form of our name reflects our origins as a living war
memorial and avoids the difference between the official names of
the university and province. Further, our research shows that there
is no other Memorial University.
Many organizations shorten their official name for ease of
communications. Similar cases are the University of New Brunswick
which has developed a new logo around its acronym UNB, Sir Wilfred
Laurier University which uses as its logo the wordmark Laurier, and
McGill University which calls itself McGill.
The traditional logo adopted in 1994 (comprising the
university’s coat of arms and full name) will continue to be
used for official, ceremonial purposes (such as on degree
parchments and Convocation programs) where its intricate elements
can be reproduced accurately.
Over the coming months the brand identity will be incorporated into
Memorial’s activities and publications. The first publication
to be imbued with the branding elements is Research Matters,
the annual report for research activities at Memorial.