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Columnists

Andrea Southcott

Bio:

Andrea Southcott is one of four regular contributors to the Strategy column.

Latest Columns:

Wired for change should be marketers' mantra Feb 05, 2010 3:22AM EST

To gear up for the next decade, here are some of the key shifts to keep in mind for your own marketing efforts

Convergence at last: marketers get mobile Nov 18, 2009 3:45AM EST

Consumers now expect easy access to a wealth of digital services, all delivered with broadband speed and available any time, anywhere

How to freshen your brand without wasting dollars Sep 29, 2009 3:17AM EDT

Don't fall into the myth that just because something is new it must be better

Sharpen the focus again on corporate social responsibility Aug 07, 2009 3:23AM EDT

'With positive news on the horizon, it's time to take the CSR strategy off the back burner and ensure you're well-positioned for growth'

Lessons in marketing courage from Cannes Jul 07, 2009 7:32AM EDT

The winning entries demonstrate that the tipping point has definitely tipped

Creativity may be your most inspired tool Jun 09, 2009 3:36AM EDT

You need to understand the essence of what sets you apart, and leverage it at every point of connection your business has with its customers, suppliers and partners