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![This image provided by Doritos shows part of an ad submitted by one of six finalists in the fourth annual Doritos 'Crash the Super Bowl' challenge. (AP Photo/Doritos)](https://bac-lac.wayback.archive-it.org/web/20100213125919im_/http://beta.images.theglobeandmail.com/archive/00475/Doritos08_475321gm-c.jpg)
Sports Media
Super Bowl ads take a humorous turn
Betty White, Bud Light and comedy score touchdown with viewers while network's laugh all the way to the bank
Bengals, Matt Jones agree to deal
Former Jaguars receiver lands in Cincinnati
Goodell given new contract until March 2015
NFL commissioner gets new deal
CFL's coach of the year finalists get revealed
Trestman, Miller and Bellefeuille to battle for annual prize
NCAA cracks down on TD taunting
Punishment for players who mock opponents before crossing goal line could see plays called back endorsed by rules committee
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Goodell: Date switch already ‘a success'
League boss likes just about everything so far regarding this one-year test of having the Pro Bowl played one week before the Super Bowl
![Dallas Cowboys quarterback Tony Romo (9), Philadelphia Eagles'quarterback Donovan McNabb (5) and Green Bay Packers quarterback Aaron Rodgers talk during NFC NFL football practice at the Pro Bowl on Thursday, Jan. 28, 2010, in Fort Lauderdale, Fla.](https://bac-lac.wayback.archive-it.org/web/20100213125919im_/http://beta.images.theglobeandmail.com/archive/00458/probowl_458361gm-d.jpg)
Super Bowl
Miami prepares for QB war
Both the Indianapolis Colts and New Orleans Saints have relied heavily on pivot power and passing to get them to Sunday's finale
![Indianapolis Colts quarterback Peyton Manning tosses a ball prior to the start of practice at the Miami Dolphins training facility in Davie, Florida February 5, 2010. The Colts are preparing to meet the New Orleans Saints in Super Bowl XLIV Sunday. REUTERS/Hans Deryk](https://bac-lac.wayback.archive-it.org/web/20100213125919im_/http://beta.images.theglobeandmail.com/archive/00472/Peyton06_472762gm-d.jpg)
Stephen Brunt
Argos couldn't win for trying
Toronto's CFL boulevard of broken dreams continues as Argos ownership may hand over keys to a clunker
![Toronto Argonaut owners Howard Sokolowski (left) and David Cynamon sit inside the Rogers Centre in Toronto on Saturday, November 3, 2007. Photo by Philip Cheung/The Globe and Mail](https://bac-lac.wayback.archive-it.org/web/20100213125919im_/http://beta.images.theglobeandmail.com/archive/00466/Argos03_466861gm-d.jpg)
Super Bowl
Colts hoping experience pays Super Bowl dividends
Indianapolis is about to use the same Super Bowl game plan its used three years ago
![Indianapolis Colts head coach Jim Caldwell responds to a question during a news conference in Indianapolis, Monday.](https://bac-lac.wayback.archive-it.org/web/20100213125919im_/http://beta.images.theglobeandmail.com/archive/00452/cald_452042gm-d.jpg)
Sports Media
Champions League final tops Super Bowl in TV poll
According to a report from London, soccer's glamour event outdrew its NFL equivalent for the first time in 2009
![Barcelona captain and defender Carles Puyol holds the European Cup on May 27, 2009.](https://bac-lac.wayback.archive-it.org/web/20100213125919im_/http://beta.images.theglobeandmail.com/archive/00461/champions_puyol__461921gm-d.jpg)
Warner at the top of many issues facing Cardinals
Arizona QB on future: '"I don't really have a date or a time but I want to make my decision real quickly for all parties involved, but I don't really know exactly when that will come'
![Quarterback Kurt Warner #13 of the Arizona Cardinals looks on as he stands on the field after their 45-14 loss against the New Orleans Saints during the NFC Divisional Playoff Game at Louisana Superdome on January 16, 2010 in New Orleans, Louisiana. (Photo by Ronald Martinez/Getty Images)](https://bac-lac.wayback.archive-it.org/web/20100213125919im_/http://beta.images.theglobeandmail.com/archive/00439/KWarner18_439201gm-d.jpg)
NFL Divisional playoffs
Father Time on their side
Favre, Warner, Manning and Brees: over-30 quarterbacks are well represented in football's postseason
![Minnesota Vikings quarterback Brett Favre (4) warms up throwing prior to the Vikings NFL football game against the Cleveland Browns in Cleveland, Ohio September 13, 2009. REUTERS/Aaron Josefczyk](https://bac-lac.wayback.archive-it.org/web/20100213125919im_/http://beta.images.theglobeandmail.com/archive/00226/Favre14_226381gm-d.jpg)