Friday, February 12, 2010 1:15 PM
What Shaw stands to gain from CanWest
Andrew Willis
As the media world digests Shaw Communications' shocking bid for CanWest Global Communications, there’s an emerging view that convergence is back.
Shaw executives are pitching this deal to analysts as part of a strategy to unite more media content behind a cable and planned wireless network. That strategy implies Shaw will hold on to CanWest’s line up of specialty television networks, rather than vend them to corporate cousin Corus Entertainment.
Shaw is paying creditors an undisclosed amount – less than $100-million is an excellent guess – for a 20 per cent equity stake in CanWest, and 80 per cent voting control. If regulators approve, there will be deep pockets behind a national broadcaster.
“This is positioned as a strategic transaction. Convergence is back; think ComCast-NBCU, not Time Warner Cable,” said a note to clients early Friday from BMO Nesbitt Burns analyst Tim Casey. He said Shaw can use CanWest’s programming to help differentiate its cable services and bolster its wireless offerings.
“This has the potential to be a good long-term deal for Shaw,” said Mr. Casey, noting that the union with CanWest could help Shaw win customers from regional telecom rival Telus.