Canada’s #1 national newspaper
In print for 172 years, The Globe delivers lively and authoritative coverage of national, international, business, technology, arts, entertainment and lifestyle news.
We attract a six-day readership total of over 3.5 million* making our newspaper the most read across Canada. These numbers reflect the unwavering loyalty and engagement of our readers and our continual investment in quality content with broad appeal.
Printed in full colour, on world-class paper stock, our newspaper uniquely showcases our award-winning journalism and your advertising on every page.
AUDIENCE
Connect to Canada’s Influencers, across Canada’s best journalism
If it’s audience engagement you seek, newspapers are still your most effective platform. While audience attention for other media is often heavily distracted, our readers spend quality, focused time reading their Globe. It’s an intimate, absorbed and fiercely loyal readership.
And, as the only Canadian newspaper to show a readership growth trend over the last 5 years, we remain your essential connection to Canada’s most influential and responsive audience.
Weekday readers
1,108,000
Weekend readers
1,782,000
6-day cume
3,562,000
Source: Vividata Q2 2015, Total Canada Age 12+
Source: Vividata, Age 12+ Q4 2015
CONTEXT
Connect to your target audience
Reach your ideal consumers through a powerful combination of contextual placement and precision-targeted delivery, presenting your brand to the most receptive audience.
Build more effective campaigns by aligning with our most popular and relevant editorial features and journalists and deepen engagement through custom content and cross-platform sponsorships.
Sponsorships
Deliver your brand messaging with contextual relevancy, timely delivery and creative impact to drive engagement and response.
Benefit from multi-platform reach and premium positioning within our highest profile editorial features.
Custom Content
Harness the power of The Globe with Custom Editorial to halo your brand and provide optimal positioning for your messaging.
Create the perfect environment for your brand with Sponsor Content, delivering focused and engaging reader experiences.
Inserts
The Globe newspaper is the ideal distribution channel to connect with our influential, affluent and responsive audience.
Present your message in distinct, stand-alone products and distribute to our full national circulation or select regions.
PERFORMANCE
Perfect your campaign performance
Ultimately, a campaign is only as good as the results it delivers. That’s why we provide essential planning, deployment and measurement tools to help ensure your success.
Our suite of pre-, during and post-campaign metrics allow us to deliver on your KPIs across brand measures, engagement levels, audience composition, interests and tastes.
Research
Brand Insights
Planning Models
Creative Testing
Development
Concept Development
Content Planning
Full Service Creative Studio
Delivery
Strategic Development
Cross-Platform Programming
Campaign Optimization
Contact us
Globe Media’s experienced team is ready to assist you in planning, deploying and measuring your next campaign. Let’s make it the most successful one yet.
Send us an inquiry Contact your Globe representative
