ALLERGY ALERT

UNDECLARED MILK PROTEIN IN "KRAZY!" FOR KERNEL EXTRAORDINARY POPCORN SASSY SALT & VINEGAR SEASONING

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OTTAWA, March 31, 2011 - The Canadian Food Inspection Agency (CFIA) and Brandfusion Ltd. are warning people with allergies to milk not to consume the "Krazy!" for Kernels Extraordinary Popcorn Sassy Salt & Vinegar seasoning described below. The affected product contains milk protein which is not declared on the label.

The "Krazy!" for Kernels Extraordinary Popcorn Sassy Salt & Vinegar seasoning is sold in 110 g packages bearing UPC 8 12542 00502 9. All lot codes are affected by this alert. This product has been distributed nationally.

There has been one serious allergic reaction associated with the consumption of this product.

Consumption of this product may cause a serious or life-threatening reaction in persons with allergies to milk proteins.

Brandfusion Ltd. is voluntarily recalling the affected product from the marketplace. The CFIA is monitoring the effectiveness of the recall.

For more information, consumers and industry can call one of the following numbers:

Davide Codispoti at 416-636-3554, ext. 228; inquiries@brandfusion.ca

CFIA at 1-800-442-2342 / TTY 1-800-465-7735 (8:00 a.m. to 8:00 p.m. Eastern time, Monday to Friday).

For information on milk, one of the nine most common food allergens, visit the Food Allergens web page at: http://www.inspection.gc.ca/english/fssa/labeti/allerg/allerge.shtml.

For information on all food recalls, visit the CFIA’s Food Recall Report at: http://active.inspection.gc.ca/eng/corp/recarapp_dbe.asp.

To find out more about receiving recalls by e-mail, and other food safety facts, visit: www.foodsafety.gc.ca. Food and consumer product recalls are also available at http://www.healthycanadians.gc.ca.

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Media enquiries:

CFIA Media Relations
613-773-6600

"Krazy!" for Kernels Extraordinary Popcorn Sassy Salt & Vinegar seasoning

"Krazy!" for Kernels Extraordinary Popcorn Sassy Salt & Vinegar seasoning