The following was issued to the media by Molson Coors on April 21, 2011.

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Product withdrawal: Molson Dry 1.18 Litre beer bottles

Montreal, April 21st, 2011 - Molson Coors is withdrawing 1.18 Litre Molson Dry bottles with a black bottle twist cap AND a production code that starts with D01. That code is printed directly on the neck of the bottle.

A few of these bottles produced for the Quebec market on April 1st, 2011 may have been mislabeled and could bear a body label indicating 5.5% Alcohol instead of 10.1%. Molson Coors is taking proactive measures to remedy the situation and is in the process of advising all retailers to ensure that these products be immediately removed from the shelves.

Consumers who may have already purchased a 1.18 Litre Molson Dry bottle with a black bottle twist cap AND a date code that starts with D01 are invited to contact Molson Coors at 1-800-MOLSON-1 (1-800-665-7661) for more information on how to return the product.

Molson Coors has taken this decision because it is committed to responsible consumption and to ensure that consumers get the exact product they intended to purchase.

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These products have been distributed in Quebec.

The CFIA is monitoring the effectiveness of the recall.

For more information, consumers and industry can call the CFIA at 1-800-442-2342 / TTY 1-800-465-7735 (8:00 a.m. to 8:00 p.m. Eastern time, Monday to Friday).

For information on all food recalls, visit the CFIA’s Food Recall Report at: http://active.inspection.gc.ca/eng/corp/recarapp_dbe.asp.

To find out more about receiving recalls by e-mail, and other food safety facts, visit: www.foodsafety.gc.ca. Food and consumer product recalls are also available at http://www.healthycanadians.gc.ca.

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Media enquiries:

CFIA Media Relations
613-773-6600