Since 1961, the Guide for Food Manufacturers and Advertisers has served as an important reference document for the food industry on policies and regulations for the labelling and advertising of foods in Canada, in particular those falling under the Food and Drugs Act and Consumer Packaging and Labelling Act. By providing clear policy advice and basic ground rules respecting the use of labelling and claims, the Guide seeks to enhance industry compliance and consumer protection.
Since its original publication, the Guide has undergone two major amendments, in 1993 and again, ten years later, in 2003.
In 1993, a review of the Guide was initiated and included:
At that time, a Review Committee comprised of industry and consumer associations advised on planning and priorities for the project and reviewed in detail the Guide format, content, distribution and updating process as well as individual policy proposals. A sub-group of the Review Committee (Canadian Advertising Foundation, Canadian Council of Grocery Distributors and the Grocery Products Manufacturers of Canada) developed the guiding principles on behalf of the food industry, in consultation with the associations which supported the principles. You can find a list of these principles further on in this section.
The result of the 1993 review was an expanded Guide, the "Guide to Food Labelling and Advertising". A number of policies were revised or introduced as a result of consultation: "Kosher", "Home-made", "Organic", "Bran", "Lean", "Sweetened", "Salted", "Fresh", "Negative Claims", "Compliance Guidelines for Nutrition labelling" and "% (name of the nutrient)-Free". Others had minor updates or included new information.
In 2003, the Guide underwent another amendment process to include the nutrition labelling, nutrient content claims and disease risk reduction claims and amendments of the Food and Drug Regulations. The Guide was reorganized, reformatted, updated and expanded to include guidelines on the nutrition labelling format, nutrient content claims, disease risk reduction claims, and labelling requirements specific to certain commodities.
Amendments will be made to the Guide to further clarify policies or as new policies are issued.
The Guide to Food Labelling and Advertising is available on the Internet at http://www.inspection.gc.ca To find out about amendments, visit the Guide to Food Labelling and Advertising website or contact us at http://www.inspection.gc.ca/english/tools/feedback/commene.shtml.
The Canadian food and beverage industry, working in partnership with government, is committed to: