Advertiser Analytics

Twitter offers two layers of analytics to advertisers, providing in-depth insight into both paid and unpaid activity on Twitter.

The Promoted Tweets, Trends, and Accounts Dashboards

All three dashboards display the fundamental metrics of your campaign: impressions, Retweets, clicks, replies, and follows (Promoted Accounts) as they happen.

Timeline Activity

Timeline Activity provides an invaluable, all encompassing look at all your activity on Twitter. See how every single one of your Tweets (regular as well as Promoted) is performing in terms of mentions, follows, reach, and more.

Who are My Followers?

Use the Followers Dashboard to gain valuable insights about your followers. See how you gained your followers over time and their composition by interest, geography, gender, and engagement.