Promoted Trends

Use Promoted Trends to drive conversations and interest around your brand or product by capturing a user’s attention on Twitter.

Every minute of every day, Twitter hosts viral conversations that reflect some of the hottest topics of the moment. These trends are featured prominently next to a user’s timeline.

Because of this placement, a Promoted Trend gets massive exposure and is ideally placed to kickstart or amplify a conversation on Twitter and beyond.

Successful Promoted Trends give users something new and exciting to discover, participate in, and share.

American Express Promoted Trend
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Product Snapshot

Join some of the world's biggest conversations. Promoted Trends are ideal for:

  • Building mass awareness
  • Product launches and events
  • Brand building by association

Get Notified

Promoted Trends are currently in beta with a small selection of advertisers. Sign up here and get notified when Promoted Trends launches for all advertisers

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Advertiser Analytics

Promoted Trends come with a dedicated Promoted Trends Dashboard, for realtime insight into your campaign's performance.

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