The Reader's View is our weekly roundup of some of the most upbeat, thoughtful, or just plain good comments that have been published by TUAW readers. This week, we still have some post-Macworld Expo 2010 comments coming in, as well as discussion of several posts that attracted positive comments this week.

The first comment, from Ed P, was added to David Winograd's coverage of his interview with Roland Saekow of BearExtender. It appears that Ed was actually at Macworld watching the interview being done: "Hey, I was watching this while ya'll were broadcasting! Macworld was Haute! Really looking forward to next year!"

We are too, Ed! Next, David's interview of Mitch Waite, developer of iBird Pro for iPhone, generated some very positive words about the app from aptly-named reader nature: "iBird is one of the best apps I have ever found. The comments about the illustrations not being correct is obviously from a perfectionist who does not appreciate what a leap forward this app is. The average person does not need perfect drawings, they need great functionality and good photos and illustrations. iBird has those and a lot more. Like its amazing search engine that has taught me how to identify birds so that my life list is now at 222 in less than 3 months. It's amazing to me how the critics come out and jump all over good products rather than appreciate what has been done."

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Thursday, Briefings.com, CNBC and a passel of other market analysts predicted that a 4 for 1 stock split would be announced at the Apple Shareholder Meeting. This rumor moved the market, but there are conflicting opinions to why. First, for the uninitiated, a stock split is a zero sum game. One interpretation is that a firm considers its stock too highly priced for the average consumer and decides to split. For example, let's say that Apple is trading for $200 and you have one share. If a 4 for 1 stock split takes place, you will wind up 4 shares, instead of 1, but each share will be valued at $50. Did you gain or lose any money? No. It's all on paper. However, to those not familiar with the Buttonwood tree, and that's a lot of us, it sounds like 'quick buy Apple and you'll be getting 4 times as much'. The case for this sort of stupidity is well made by Barrons.

Stock splits are nothing new to AAPL. They've split 2 for 1 three time in the past, in June 1987, June 2000 and February 2005.

There are two general schools of thought on the reason behind stock splits, and they are total opposites. The first theory is that a company will split a stock if it is in trouble to allow lower dollar investors to buy their shares at half the price and thus incur less risk. The other school of thought is that a good company realizes their stock is just too expensive for the small trader who has some cash on the sidelines. It is meant to give the small guy an easier way to buy some stock without needing to commit the $200 for a share. Both sides have their points and, to an extent, both points are based on smoke and mirrors since they do not effect the worth of the company or the aggregate value of the stock by one penny.

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The end of this week has brought a little flurry of information about the differences between iPhone and Android users. First up, Admob has released the results of a survey that says the iPhone is twice as popular as comparable smartphones in both young and old demographics. Unfortunately, we can only guess as to why (it would be a little more interesting if either age showed a preference for one phone over another), but it seems the iPhone has yet another remarkable trait: appealing to users of all ages. No wonder Apple is jumping in on the iPad -- they really do have a pre-release audience.

But they can't sit on their laurels for too long -- according to a report at Myxer's Boombox (via Fortune), the Android OS is picking up the pace, especially in what city folk call the "flyover states." Android use of the program has actually surpassed iPhone users in Montana, the Dakotas, and Arizona and New Mexico, and the numbers are close in the Midwest, including Kansas and Missouri. That's interesting -- that could have something to do with the distribution of Apple retail stores, or maybe just more urban center dwellers are drawn to the iPhone. DC seems to be the exception, as Virginia and Maryland are much more Android, but otherwise, if you're in a state with a big population center, odds are that you own an iPhone. Fascinating.

I'm in Chicago right now visiting some of my friends. Yesterday we decided to go to my old workplace, the Art Institute of Chicago, which has one of the best collections of Impressionist and Post-Impressionist art in the world. Imagine my surprise when I found myself staring at a first-generation iPod shuffle accessory.

Some of you may remember this accessory from back in the day when Apple made the first shuffle that looked like a white stick of Wrigley's gum. The accessory/piece of art is called iBelieve and is basically a T-shaped cap that turns your first-gen iPod shuffle into a Cross you can wear around you neck.

The plaque next to the artwork reads:

Scott Wilson
American, born 1969

iBelieve, 2006
iPod shuffle, plastic, and fabric
(including replacement cap)

Before relocating to Chicago in 2006 to set up his own studio, industrial designer Scott Wilson was a lead designer at Nike and IDEO. His innovative projects run the gamut from furniture to household products to high-performance sports equipment. iBelieve is part of a series of self-produced works and was inspired by the current popularity of the iPod. The conceptual design consists of a replacement cap, or what Wilson refers to as a "divine accessory," for the iPod shuffle. When snapped onto a shuffle, the attachment creates a cruciform shape, which enables consumers to profess their devotion to this omnipresent electronic device. Conceived as a tongue-in-cheek commentary on consumer culture, Wilson took advantage of viral marketing techniques and posted the design to a blog, which received 250,000 hits in one day as a result.

I've always known about the various online Apple museums, but who could have imagined that a cap for one of Apple's worst-designed iPods would some day be hanging in the same museum with the likes of Van Gogh's Bedroom in Arles and Edward Hopper's Nighthawks?

Research released today indicates that in North America, Apple's Mac OS X is gaining traction, while the Windows share of the OS market is shrinking ever so slightly. That's the report from Quantcast, a company that measures and analyzes web traffic. They say that the market share for Mac OS X is up 7% from December to January. Microsoft held steady for the last 3 months of 2009 with the release of Windows 7, but started a slow decline again in January.

According to Quantcast, Apple has a 10.9% North American share as of January, while Windows has 86.8%. An interesting note is that the largest group of users is on Snow Leopard, Mac OS X 10.6, while Windows XP dominates on the Microsoft side. Apple's relative share in North America is up 29.4 % in a year, while Windows share is down 3.8%.

These figures measure web consumption, so if you're not web connected your OS choice doesn't count. Quantcast measures ad supported sites, so huge traffic sites like Google, Facebook, Yahoo and others don't supply statistics.

Good news for fans of good games: the terrific DS courtroom simulator (which, trust me, sounds much less fun than it actually is) Phoenix Wright, Ace Attorney is coming to the iPhone, and Slide to Play has posted some hands-on video. The game takes the two DS screens and stacks them on top of each other rather than converting the game into a landscape version, so it's basically a straight port of the DS game. It'd be interesting to see a more iPhone-specific version of the game (maybe something that uses the camera or the accelerometer to show off evidence in the courtroom), but we'll take just the port, too -- if you haven't played any of the Phoenix Wright games but enjoy a good adventure yarn, you're in for a treat. The game should be out "soon."

Hexen II is on its way to the iPhone as well, and Touch Arcade has a few screens and video of that one. I was much more of a Quake fan, but Hexen, with its medieval setting and RPG elements placed in the same game engine, had its share of followers back in the day, too. Unfortunately, Vimov doesn't yet have the rights to Hexen II -- they're just working with an open-sourced version of the engine. To actually release the data on the App Store, they'll need to make a deal with Activision, so we'll have to wait and see if that can happen before you can start hacking and slashing through the world of the Serpent Riders again.

While this may sound like an odd pastime, for some Olympic fans pin collecting is a huge deal. The official Vancouver 2010 website store lists 459 different pins for collecting and trading with others, but those aren't all of the pins that fans will find. Often, local businesses or organizations will make their own pins to give away or sell, and at these Winter Games, Apple joined in on the fun.

TUAW reader Alan Waite was in Vancouver earlier in the week to attend the Games and visited the Apple Store at Pacific Centre. Much to his surprise, Apple was giving away a limited edition set of pins (see photo above) to store visitors to commemorate the event. Very classy, Apple! Waite noted that the Apple Store at Oakridge Centre had a special red iPod nano pin with the Canadian maple leaf on the screen.

Custom pins like these aren't as common as the mass-market versions sold by the official Olympics website, so Alan not only has cool memorabilia from the 2010 Winter Games, but a relatively rare piece of swag as well.

Happy weekend! Google may have won some hearts with its Super Bowl ad a little while back, but we all know that Apple is the king of advertising when it comes to technology, so YouTuber allenmonroeiii decided to make a little parody of the Google ad and promote the Mac instead.

Strangely, it actually works -- while the audio is straight from the Google ad (which tells the story of a guy who finds love in Paris by searching on Google), the music serves just as well to tell the story of someone frustrated by a Windows PC purchase. No, this probably won't sell any computers (it's for us Mac heads to laugh at, considering that it was made in about an hour), but go ahead and enjoy it for what it is, and enjoy your weekend.

One of the big topics of discussion yesterday in our TUAW back channel was this post from the New York Times Bits blog. In "Why can't PCs work more like iPhones," Bilton pointed out that the iPhone has given Apple a chance to build a new OS from the ground up.

This is a familiar viewpoint to us here on TUAW. Last year, I asked whether the future of the Mac OS would turn out to be the iPhone. In my write-up, I pointed out that the iPhone OS was built from scratch to work with Objective C 2.0 with its properties and other modern language features. Its API, far from being cobbled together, showed ever increasing design maturity without the weight of heavy backwards compatibility concerns. I concluded that Apple might take a lesson from the iPhone OS and consider offering a ground up redesign for Mac OS X, at least in terms of core OS principles.

In his post, Bilton considers how Mac OS X might integrate iPhone OS features into its user experience, suggesting a possible Front Row-like overlay layer, running an iPhone OS interface. The goal would be to craft iPhone-style GUI simplicity onto the desktop experience, so that users could move seamlessly between their mobile and desktop worlds.

But as much as we believe that Apple is heading cautiously in the direction that Bilton suggests, the TUAW consensus is that a desktop OS needs far more structure and, at the same time, flexibility than what the iPhone OS offers.

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Apple sure likes that word 'magic' lately. We already have the Magic Mouse, and soon we may have a 'Magic Trackpad'. That's the word from the Patently Apple website that keeps an eye on these sometimes mysterious Apple filings. Apple wants to have the rights to 'Magic Trackpad', and wants to make sure no one else can can get their sweaty little hands on it.

No one knows exactly what this thing is for, or where it might be used. It could be for the new iPad, or something for the upcoming laptop refresh. It could well be an extension of the work Apple has done on multitouch, or something completely different. Apple has filed under International Classification 009 which includes touchscreen and trackpad tech, so it's possible that they're just covering their bases on their current products, and nailing down a marketing name in advance.

Frankly, we're not quite sure what else Apple's trackpads can do to be any more magic -- you've already got the gestures, the multitouch, and vast application support. What's next -- a genie that appears when you swipe it just right?