Public opinion research – Executive summaries
The Canada Revenue Agency (CRA) collects attitudinal data through Public Opinion Research (POR) to support its planning and decision-making. This data collected through POR allows the CRA to:
- assess public response to proposals or initiatives;
- examine the effectiveness of policies, programs, and services;
- measure progress in service improvement; and
- evaluate the effectiveness of communications activities.
In keeping with the requirements of the Federal Accountability Act concerning POR that is conducted with public funds, the CRA will provide final reports from contracted POR projects to Library and Archives Canada within six months of completing the data collection. In addition, as these reports are sent to Library and Archives Canada and become publicly available, the CRA is committed to providing the executive summaries on its Web site.
To request a full copy of any of the reports below, please contact Library and Archives Canada at:
613-996-5115 or 1-866-578-7777 or www.collectionscanada.ca
To view a specific executive summary, select a link below:
November 2012
September 2012
June 2012
April 2012
- Tax Relief Measures Ad Campaign - Phase V - Concept and Message Testing
- CRA Annual Corporate Survey 2011
March 2012
September 2011
August 2011
- 2011 Taxpayer Attitudinal Segmentation Research
- Measuring the Impact of Communications on Atlantic Canadian Homeowners' Attitudes towards Underground Economic Activity - Phase II Post-Campaign Test
June 2011
- Trade School Initiative Phase III Qualitative Research with Trade School Students and Instructors
- 2010 CRA Individual Web Site User Survey
- Sustainable Development Employee Survey
May 2011
April 2011
- Strengthening Communication of Taxpayer Fairness - 2010 Federal Budget Consultations
- Concept and Message Testing: Phase IV Tax Relief Measures Ad Campaign Individual Portion
March 2011
- Charities Partnership and Outreach Program (CPOP) :Survey of Registered Charities
- Concept and Message Testing: Phase IV Tax Relief Measures Ad Campaign SME Portion
January 2011
- Tax-Free Savings Account: Focus Testing
- Contraband Cigarettes Advertising Campaign: Thematics Testing
December 2010
November 2010
October 2010
September 2010
- Atlantic Region UE Campaign Test and Evaluation - Phase 1
- Evaluation of Phase III of the Tax Relief Measures Advertising Campaign - Advertising Campaign Evaluation Tool (ACET)
August 2010
- Trade School Initiative Phase II
- Measuring the Impact of Outreach Visits on New Business Registrants in the Atlantic Region
July 2010
March 2010
January 2010
- CRA Annual Corporate Survey: 2009 Study
- Trade School Initiative Phase I - (Focus Group - Concept Test)
December 2009
- Advertising Campaign Evaluation Tool (ACET) - Evaluation of the Home Renovation Tax Credit Advertising Campaign
- Attitudes towards payment of debt and compliance
- Home Renovation Tax Credit Advertising Campaign - Concept Testing
- My Account User Interface Redesign Study Usability Testing
November 2009
September 2009
July 2009
June 2009
- CRA Public Affairs Branch Exit Survey Study - Qualitative Phase
- CRA Public Affairs Branch Exit Survey Study - Quantitative Phase
- Creative Concept and message Testing for Phase II of the Tax Relief Measures Ad Campaign (2008-2009)
May 2009
February 2009
October 2008
September 2008
August 2008
- 2008 Quebec NETFILE Study
- Feedback on Information Tour for Tax Professionals: Results of the On-Line Survey
July 2008
- Evaluation of the Tax Relief Measures Ad Campaign
- CRA Web Site Information Architecture Research - Usability Testing Phase 2
- My Business Account Service Study
- Basic Access Service: Concept Assessment and Usability Testing
- Canadian Business Software Standards Focus Testing
June 2008
May 2008
April 2008
- Final Check/Creative Testing – Tax Relief Measures Advertising Campaign
- Focus Testing of the Re-Designed Annual Information Return for Registered Charities (Form T3010B)
- GST/HST Non-compliance Filing and Remitting Evaluation
- Thinking about Charities: Public Awareness Survey 2008
March 2008
- Exploring the Potential Impacts of Compliance Communications on Taxpayer Perceptions About Tax Cheating
- My Account Growth Potential
February 2008
December 2007
- Working Income Tax Benefit Advance Payment Application form and Information Sheet
- Information Architecture of the CRA website
November 2007
August 2007
July 2007
-
Evaluation of Small Business Ad Campaign - Winter 2007
-
Qualitative Evaluation of "Apply for child benefits" Online Process
- Rethinking Government- CRA Proprietary Questions
June 2007
-
Awareness of My Account Online Service Quantitative Research
-
Background Qualitative Research with Tax Practitioners
- CRA Web Site Business User Survey
May 2007
-
Advertising to Youth
-
My Business Account Focus Groups 06-07
-
T1 Worksheet and Schedule 1 Focus Groups
- Use of Tax Preparation Software Qualitative Research
February 2007
-
2006 CRA Student Program Assessment
-
CRA Annual Corporate Survey 2006
-
Canadians' Attitudes Toward Reporting on Tax Cheating
-
Canadian Business Media Relations Review 2006, CRA Proprietary Questions
- Canadians' Attitudes Toward the Canada Revenue Agency (CRA) and Sustainable Development
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