Sales and customer relationship management 

Looking to increase your sales and manage relationships with your customers and the public? Learn how with these useful resources.

Sales resources

• Effective sales techniques

  Want to increase your sales? Follow these seven key tips on how to keep your customers, close the sale, and increase your profits.

• Understand your competitors

  Learn how to identify your competitors, research what they do and act on the information you obtain.

• Plan to sell

  Learn how to set up your sales processes and get tips on generating sales leads and turning them into meetings.

• Forecast and plan your sales

  Learn how to develop sales forecasts and plans.

• Negotiations

  Negotiating is an inevitable part of doing business. Learn more about this important skill.

• Measure performance and set targets

  Learn about the benefits of performance measurement and setting targets for your business, and how to choose key performance indicators to measure.

• Measuring sales force performance

  Measuring your sales force performance is an important step towards improving it — and your bottom line.

• Price your product or service

  Find out how to set a pricing strategy and how to study your costs and pricing to ensure that your business is profitable.

• Price lists, estimates, quotations and tenders

  Learn how to draw up a price list, prepare proposals and estimates, price a contract bid and present your prices to your customers.

• Tender for a contract

  Learn how to identify potential contracts, what to include in your bid and how to draft it to have the best chances of success.

• Close and follow up the sale

  Find out about all the steps involved in closing and following up on a sale.

• Public relations and media relations

  Learn how to spread the word about your business.

Customer relationship management resources

• What is customer relationship management?

  In today's competitive market, it is vital for you to manage your relationships with your customers systematically, efficiently and profitably.

• Customer relationship management (CRM)

  Find out about the pros and potential cons of customer relationship management and how to implement it in your business.

• Know your customers' needs

  Learn what you need to know about your clients and how to use the information to sell to them more effectively.

• Segment your customers

  Learn how to group your customers into market segments to better understand what they really want, and how to gain valuable customers.

• Identify and sell more to your most valuable customers

  Identify your most valuable customers and get tips on selling more and attracting new higher-value ones.

• Manage your customer care

  Find out how to use feedback and loyalty plans to retain existing customers, get new ones and increase your sales.

• Customer Experience: A Roadmap for Marketers

  The first step to offering good service is to listen to your clients. Consider these tips to build a strong image and improve customer service.

• Visitor Satisfaction Program
  Applies only to: Prince Edward Island, New Brunswick, Newfoundland and Labrador, Nova Scotia

  Accommodation and campground operators of Atlantic Canada can use these tools to gather, track and analyze customer feedback.