Conducting market research 

Learn more about market research, how it can improve your business decisions and how to conduct a market research campaign.

• Guide to market research and analysis

  Discover how market research can help your business succeed and learn how to conduct a variety of market research activities.

• Designing a questionnaire

  A well-designed survey questionnaire can help you gather market research data.

• Types of survey questions

  Examine different kinds of closed and open-ended questions that can be used in surveys.

• Market research methods

  Find out how to use popular research methods to do market research for your business.

• International market research

  Know the steps to follow when researching foreign markets.