Turning data insights into action

“Conversion for one of our newest products increased 400% after Google Analytics showed us where we could make improvements.” Mariam Naficy, CEO Minted

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Google Analytics for Mobile Apps

“Google Analytics gives us key insights that help drive the evolution of our product on our mobile app and desktop. It shows us exactly how people are using our product on each platform.” Jeffrey Fluhr, CEO Spreecast

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Google Analytics Premium

“Google Analytics Premium helps us reinvent our marketing strategy every day. Search, display, social — we really see how they all fit together.” Nicole Remington, Digital Marketing Manager TechSmith

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Google Analytics Spotlight

Google Analytics Summit 2013

Watch the Livestream

Catch a replay of the keynote livestreams from the GA Summit.

Tune in to hear about the future of marketing analytics and learn about new product launches from key members of Google’s leadership: Paul Muret, Vice President of Google Analytics Engineering, and Babak Pahlavan, Director of Google Analytics Product Management.

Tag Management Made Easy

Want to focus on marketing instead of marketing technology? Google Tag Manager is the web's most popular enterprise-grade tag management solution for marketers and IT teams. It lets you add or update your website tags and mobile applications, easily and for free, whenever you want. Learn more

Data-Driven Attribution

Which digital channels are driving the business results you want? Our algorithmic attribution model gives you a complete and actionable view of the entire customer journey so you can make better marketing decisions and put your dollars into the areas that will yield the best return on investment. Learn more