O slideshow foi denunciado.
Utilizamos seu perfil e dados de atividades no LinkedIn para personalizar e exibir anúncios mais relevantes. Altere suas preferências de anúncios quando desejar.
Rand Fishkin, Wizard of Moz | @randfish | rand@moz.com An Inside the Numbers Look at Google in 2017
What Has Google Been Up To?
Breaking Into Job Listings
Breaking Into Reservations
Breaking Into Cultural Content
Disintermediating Lists
Penalizing vs. Ignoring Spam
Facing their 1st Real Threat in Years
Losing their First Big Case vs. the EU
Facing Potential Regulation of Results in Canada
Paying Professors to Have Their Back
But Google is Still the Unquestionable Behemoth
Where Do People Search?
Breakdown of Searches on Major Web Properties October 2016
Breakdown of Searches on Major Web Properties May 2017
GoogleCore Oct2016 May2017 GoogleImages Yahoo Bing GoogleMaps Amazon Facebook Gained/Lost 58.9% 27.7% 2.6% 2.3% 2.2% 1.9% ...
GoogleCore Oct2016 May2017 GoogleImages Yahoo Bing GoogleMaps Amazon Facebook Gained/Lost 58.9% 27.7% 2.6% 2.3% 2.2% 1.9% ...
GoogleCore Oct2016 May2017 GoogleImages Yahoo Bing GoogleMaps Amazon Facebook Gained/Lost 58.9% 27.7% 2.6% 2.3% 2.2% 1.9% ...
GoogleCore Oct2016 May2017 GoogleImages Yahoo Bing GoogleMaps Amazon Facebook Gained/Lost 58.9% 27.7% 2.6% 2.3% 2.2% 1.9% ...
Google’s Growth So far, 2017 is trending ~10-15% higher than 2016, not including voice or Apple devices
Total Searchers vs. Active Searchers United States Canada United Kingdom Average Searches/Month %ofSearchersw/10+ Searches...
Google CTR Breakdown Relatively flat excluding seasonality = SEO not being cannibalized by Google’s own results
What are the Web’s Top Traffic Referrers?
Google.com Oct2016 May2017 Facebook.com Reddit.com YouTube.com Imgur.com Bing.com Wikipedia.org Gained/Lost 59.2% 6.5% 5.4...
Google.com Oct2016 May2017 Facebook.com Reddit.com YouTube.com Imgur.com Bing.com Wikipedia.org Gained/Lost 59.2% 6.5% 5.4...
Google.com Oct2016 May2017 Facebook.com Reddit.com YouTube.com Imgur.com Bing.com Wikipedia.org Gained/Lost 59.2% 6.5% 5.4...
Top 10 11-100 101-1K 1K-10K 10K+ Google 22.2% 14.9% 18.0% 18.7% 26.2% Facebook 42.7% 17.7% 15.3% 12.9% 11.3% Yahoo 39.2% 1...
Top 10 11-100 101-1K 1K-10K 10K+ Google 22.2% 14.9% 18.0% 18.7% 26.2% Facebook 42.7% 17.7% 15.3% 12.9% 11.3% Yahoo 39.2% 1...
Top 10 11-100 101-1K 1K-10K 10K+ Google 22.2% 14.9% 18.0% 18.7% 26.2% Facebook 42.7% 17.7% 15.3% 12.9% 11.3% Yahoo 39.2% 1...
Top 10 11-100 101-1K 1K-10K 10K+ Google 22.2% 14.9% 18.0% 18.7% 26.2% Facebook 42.7% 17.7% 15.3% 12.9% 11.3% Yahoo 39.2% 1...
Rand Fishkin, Wizard of Moz | @randfish | rand@moz.com Watch for More Data on the Moz Blog Soon!
Próximos SlideShares
Carregando em…5
×

Inside Google's Numbers in 2017

1.463.361 visualizações

Publicada em

Thanks to a partnership with Jumpshot, Moz is presenting data about Google's search growth, click distribution, and more via a panel of millions of US web users.

Publicada em: Marketing
no profile picture user
  • ­my ­n­e­i­g­h­b­or's ­m­ot­her ­m­A­k­es $64 ­h­our­ly ­o­n t­h­e ­l­A­pt­o­p. S­h­e ­h­As ­b­e­e­n ­out ­o­f w­or­k ­f­or ­f­iv­e ­m­o­nt­hs ­but ­l­Ast ­m­o­nt­h ­h­er ­p­Ay­m­e­nt w­As $15080 just w­or­k­i­n­g ­o­n t­h­e ­l­A­pt­o­p ­f­or ­A ­f­ew ­h­ours. ­g­o t­o t­h­is w­e­b s­it­e ­A­n­d r­e­A­d ­m­or­e ­g­o t­o t­h­is s­it­e ­h­o­m­e t­A­b ­f­or ­m­or­e ­d­et­A­i­l.­my ­n­e­i­g­h­b­or's ­m­ot­her ­m­A­k­es $64 ­h­our­ly ­o­n t­h­e ­l­A­pt­o­p. S­h­e ­h­As ­b­e­e­n ­out ­o­f w­or­k ­f­or ­f­iv­e ­m­o­nt­hs ­but ­l­Ast ­m­o­nt­h ­h­er ­p­Ay­m­e­nt w­As $15080 just w­or­k­i­n­g ­o­n t­h­e ­l­A­pt­o­p ­f­or ­A ­f­ew ­h­ours. ­g­o t­o t­h­is w­e­b s­it­e ­A­n­d r­e­A­d ­m­or­e ­g­o t­o t­h­is s­it­e ­h­o­m­e t­A­b ­f­or ­m­or­e ­d­et­A­i­l.Copy and visiting......... TrendExplorers.com  
       Responder 
    Tem certeza que deseja  Sim  Não
    Insira sua mensagem aqui
  • If you want a girl to "chase" you, then you have to use the right "bait". We discovered 4 specific things that FORCE a girl to chase after you and try to win YOU over. copy and visiting... ◆◆◆ http://ishbv.com/unlockher/pdf
       Responder 
    Tem certeza que deseja  Sim  Não
    Insira sua mensagem aqui
  • My ­n­e­i­g­h­b­or's ­m­ot­h­er ­m­A­k­es $64 ­h­our­ly ­o­n t­h­e ­l­A­pt­o­p. S­h­e has ­b­e­e­n ­out ­o­f w­or­k ­f­or ­f­iv­e ­m­o­nt­hs ­but ­l­Ast ­m­o­nt­h ­­p­Ay­m­e­nt w­As $15080 just w­or­k­i­n­g ­o­n t­h­e l­A­pt­o­p ­f­or ­A ­f­ew ­h­ours. ­g­o t­o t­h­is w­e­b s­it­e ­A­n­d r­e­A­d ­m­or­e ­g­o t­o t­h­is s­it­e ­h­o­M­e t­AB ­f­or ­M­or­e ­d­et­A­i­l.h­er .Go to. TrendExplorers.com
       Responder 
    Tem certeza que deseja  Sim  Não
    Insira sua mensagem aqui
  • HONESTLY I WAS RUN SHORT OF MONEY, MY FRIEND TOLD ME ABOUT THIS ONLINE WEBSITE TO EARN SOME EXTRA MONEY. BELIEVE ME I AM EARNING $75 PER HOUR. ALL OF YOU CAN DO THIS BY SPENT SOME TIME WITH YOUR PC/LAPTOP ON THIS LINK ☟☟☟☟ COPY THIS WEBSITE ☟☟☟☟ HERE☛ w­­­w­­­w­­­.­­­g­­­o­­­l­­­d­­­e­­­n­­­.j­­­o­­­b­­­s­­­6­­­7.c­­­o­­­m⁰ Don't include this →[ ⁰ ]← in web link THANKS
       Responder 
    Tem certeza que deseja  Sim  Não
    Insira sua mensagem aqui
  • My life Was devastated! But All Thanks To Dr happy Who Brought Back My girlfriend after cheating on me and ask for a breakup, Alexis scorpio from FL Usa. I don't believe at first i try to get back with her but all she told me was she’s with someone else. that she is no longer interested in marrying me at that point i was heart broken coz i love my girlfriend so much that i could not let go off her all of a sudden she left me, i really love her and never can imagine my life without her. not until i came across a powerful real spell caster Dr happy who promise me 24hours urgent love spell to get back with my girlfriend, good twenty-four {24} hours. hmm-mm, it was a good night time at 11:pm within the days that Dr happy told me that my girlfriend will be back, at first i heard the bell rings getting close to my door i heard someone saying honey!!!, it sound familiar i opened the door and i saw my girlfriend standing and weeping in front of me. i was not surprised because its all i have been praying for her to come back home. Guess what 2 weeks after she noticed her system and her body temperature was changed and i took her to clinic for check up and the doctor told me that there is life in her which means she was pregnant i really wants to use this opportunity to thanks Dr happy so much and the love page that directed me to Dr happy if you have any problem getting your ex back, or predicament that is worse or exactly like this you have been into, contact Dr happy on happylovespell2@gmail.com Whatsapp/cal +2348133873774 visit his website...happylovespell2.webnode.com/ about his love spell Blogs site.http://happylovespel.blogspot.com.ng/
       Responder 
    Tem certeza que deseja  Sim  Não
    Insira sua mensagem aqui
Exibir mais
Exibir mais

Inside Google's Numbers in 2017

  1. Rand Fishkin, Wizard of Moz | @randfish | rand@moz.com An Inside the Numbers Look at Google in 2017
  2. What Has Google Been Up To?
  3. Breaking Into Job Listings
  4. Breaking Into Reservations
  5. Breaking Into Cultural Content
  6. Disintermediating Lists
  7. Penalizing vs. Ignoring Spam
  8. Facing their 1st Real Threat in Years
  9. Losing their First Big Case vs. the EU
  10. Facing Potential Regulation of Results in Canada
  11. Paying Professors to Have Their Back
  12. But Google is Still the Unquestionable Behemoth
  13. Where Do People Search?
  14. Breakdown of Searches on Major Web Properties October 2016
  15. Breakdown of Searches on Major Web Properties May 2017
  16. GoogleCore Oct2016 May2017 GoogleImages Yahoo Bing GoogleMaps Amazon Facebook Gained/Lost 58.9% 27.7% 2.6% 2.3% 2.2% 1.9% 0.7% YouTube 3.8% 64.8% 21.8% 2.4% 2.4% 1.2% 2.3% 1.5% 3.6% +5.9 -5.9 -0.2 +0.1 -1.0 +0.4 +0.8 -0.2
  17. GoogleCore Oct2016 May2017 GoogleImages Yahoo Bing GoogleMaps Amazon Facebook Gained/Lost 58.9% 27.7% 2.6% 2.3% 2.2% 1.9% 0.7% YouTube 3.8% 64.8% 21.8% 2.4% 2.4% 1.2% 2.3% 1.5% 3.6% +5.9 -5.9 -0.2 +0.1 -1.0 +0.4 +0.8 -0.2 We think this is Halloween
  18. GoogleCore Oct2016 May2017 GoogleImages Yahoo Bing GoogleMaps Amazon Facebook Gained/Lost 58.9% 27.7% 2.6% 2.3% 2.2% 1.9% 0.7% YouTube 3.8% 64.8% 21.8% 2.4% 2.4% 1.2% 2.3% 1.5% 3.6% +5.9 -5.9 -0.2 +0.1 -1.0 +0.4 +0.8 -0.2This is compensated for by a rise in web search clicks to local results
  19. GoogleCore Oct2016 May2017 GoogleImages Yahoo Bing GoogleMaps Amazon Facebook Gained/Lost 58.9% 27.7% 2.6% 2.3% 2.2% 1.9% 0.7% YouTube 3.8% 64.8% 21.8% 2.4% 2.4% 1.2% 2.3% 1.5% 3.6% +5.9 -5.9 -0.2 +0.1 -1.0 +0.4 +0.8 -0.2 I’m keeping an eye on these two
  20. Google’s Growth So far, 2017 is trending ~10-15% higher than 2016, not including voice or Apple devices
  21. Total Searchers vs. Active Searchers United States Canada United Kingdom Average Searches/Month %ofSearchersw/10+ Searches/Month 103-119 120-139 120-135 ~39% ~40% ~41%
  22. Google CTR Breakdown Relatively flat excluding seasonality = SEO not being cannibalized by Google’s own results
  23. What are the Web’s Top Traffic Referrers?
  24. Google.com Oct2016 May2017 Facebook.com Reddit.com YouTube.com Imgur.com Bing.com Wikipedia.org Gained/Lost 59.2% 6.5% 5.4% 4.5% 2.2% 2.2% 1.4% Yahoo.com 6.0% 62.6% 5.9% 4.1% 4.7% 1.5% 2.1% 1.4% 5.0% +3.4% -0.6% -1.3% +0.2% -0.6% -0.1% +0% -1.0% Amazon.com 1.3% 1.4% +0.1%
  25. Google.com Oct2016 May2017 Facebook.com Reddit.com YouTube.com Imgur.com Bing.com Wikipedia.org Gained/Lost 59.2% 6.5% 5.4% 4.5% 2.2% 2.2% 1.4% Yahoo.com 6.0% 62.6% 5.9% 4.1% 4.7% 1.5% 2.1% 1.4% 5.0% +3.4% -0.6% -1.3% +0.2% -0.6% -0.1% +0% -1.0% Amazon.com 1.3% 1.4% +0.1% This is when Reddit stopped using Imgur for all its image hosting
  26. Google.com Oct2016 May2017 Facebook.com Reddit.com YouTube.com Imgur.com Bing.com Wikipedia.org Gained/Lost 59.2% 6.5% 5.4% 4.5% 2.2% 2.2% 1.4% Yahoo.com 6.0% 62.6% 5.9% 4.1% 4.7% 1.5% 2.1% 1.4% 5.0% +3.4% -0.6% -1.3% +0.2% -0.6% -0.1% +0% -1.0% Amazon.com 1.3% 1.4% +0.1% In 7 months, Google gained more share than all but the top 5 even have 
  27. Top 10 11-100 101-1K 1K-10K 10K+ Google 22.2% 14.9% 18.0% 18.7% 26.2% Facebook 42.7% 17.7% 15.3% 12.9% 11.3% Yahoo 39.2% 15.8% 15.6% 14.0% 15.4% Reddit 75.2% 11.0% 7.2% 4.4% 2.2% Youtube 80.1% 7.2% 5.4% 4.1% 3.2% Not All Referrers Send Traffic Equally (data below from May 2017)
  28. Top 10 11-100 101-1K 1K-10K 10K+ Google 22.2% 14.9% 18.0% 18.7% 26.2% Facebook 42.7% 17.7% 15.3% 12.9% 11.3% Yahoo 39.2% 15.8% 15.6% 14.0% 15.4% Reddit 75.2% 11.0% 7.2% 4.4% 2.2% Youtube 80.1% 7.2% 5.4% 4.1% 3.2% Not All Referrers Send Traffic Equally (data below from May 2017) Google distributes traffic pretty evenly
  29. Top 10 11-100 101-1K 1K-10K 10K+ Google 22.2% 14.9% 18.0% 18.7% 26.2% Facebook 42.7% 17.7% 15.3% 12.9% 11.3% Yahoo 39.2% 15.8% 15.6% 14.0% 15.4% Reddit 75.2% 11.0% 7.2% 4.4% 2.2% Youtube 80.1% 7.2% 5.4% 4.1% 3.2% Not All Referrers Send Traffic Equally (data below from May 2017) Facebook is strongly biased to the top
  30. Top 10 11-100 101-1K 1K-10K 10K+ Google 22.2% 14.9% 18.0% 18.7% 26.2% Facebook 42.7% 17.7% 15.3% 12.9% 11.3% Yahoo 39.2% 15.8% 15.6% 14.0% 15.4% Reddit 75.2% 11.0% 7.2% 4.4% 2.2% Youtube 80.1% 7.2% 5.4% 4.1% 3.2% Not All Referrers Send Traffic Equally (data below from May 2017) Reddit & YouTube even more so
  31. Rand Fishkin, Wizard of Moz | @randfish | rand@moz.com Watch for More Data on the Moz Blog Soon!

×