Why direct mail marketing?
Our neuromarketing research indicates that our brains are hardwired to pay attention to direct mail and take action, especially in the digital age.
We’ve applied this research to develop a more intelligent approach to direct mail – we call it Canada Post Smartmail Marketing™.
We’ve applied this research to develop a more intelligent approach to direct mail – we call it Canada Post Smartmail Marketing™.
Still need convincing? The numbers speak for themselves
Direct mail has a 20% higher motivation response than digital media, making it far more persuasive.
Source: A Bias for Action, 2015
Consumers pay 39% more attention (time spent) to campaigns that integrate direct mail and digital than single-media campaigns.
Source: Connecting for Action, 2016
Launch a campaign
Use direct mail marketing to help introduce your company to new customers, drive customer engagement and elicit a better response for every dollar of your budget.
Audience insights and solutions
Access our accurate and up-to-date databases for your next direct mail campaign. Layer on our rich audience insights to help reach your ideal customers, reduce returned mail and increase effectiveness.
Advertise your small business
Small businesses get discounts when they use direct mail to grow. The more you send, the more you save. Sign up for Canada Post Solutions for Small Business™, it’s free with no hidden fees. Terms and conditions apply.
See direct mail savings
Marketing for larger-volume businesses
Do you send more than 100,000 direct mail pieces (like flyers, samples or postcards) annually? Contact us for volume-based discounts. Terms and conditions apply.
Contact us now
Tools to launch your campaign
Snap AdmailTM
Launch an effective direct mail campaign from design to delivery in under 10 minutes. No experience necessary!
Precision TargeterTM
Online interactive tool that helps you find your target customer, prepare and pay for your mailing.
Expert partners
Let our Smartmail MarketingTM partners take care of all the details for you – design, targeting, printing, mail preparation and more.
See our full e-commerce offering
We offer end-to-end web solutions for your e-commerce business. From checkout to fulfillment, delivery and returns you can give your customers an ideal online shopping and receiving experience.
Ready to ship to your customers?
We’re the no. 1 parcel delivery company in Canada and the preferred shipper for Canadian online shoppers. Rely on us for fast, dependable shipping at competitive prices.