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Official Blog

Google Marketing Platform

The latest news, perspectives, and insights from Google Marketing Platform and Google Analytics products.

Google Ads auction-time bidding comes to Search Ads 360

Google Ads auction-time bidding comes to Search Ads 360

Smart Bidding in Google Ads uses machine learning to set bids at auction-time by factoring in a wide range of signals that help predict p...

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Highlights from Google Marketing Platform

Improve campaign performance with new automated bidding solutions

Deliver more interactive ad experiences with Display & Video 360

Capture the attention of sports fans with Display & Video 360

Highlights from Google Analytics products

Analytics

A new way to unify app and website measurement in Google Analytics

Analytics

Google Analytics and Google Ads: A Powerful Pairing

Analytics

Gathering insights in Google Analytics can be as easy as A-B-C

All the Latest