Microsoft commercial marketplace
Publish your app or service in Azure Marketplace or Microsoft AppSource to connect with more than 3 million users monthly, reach our partner ecosystem, and access go-to-market benefits to accelerate your business growth
Why publish in our commercial marketplace?
Our commercial marketplace surfaces your app or service in the most applicable location based on target audience—AppSource or Azure Marketplace. Publishing in the commercial marketplace gives you access to joint go-to-market activities with Microsoft and helps organizations find, try, buy, and deploy your app or service.
Build trust and confidence
Take advantage of our Marketplace Rewards and go-to-market services to reach millions of customers looking for apps and services.
Increase growth opportunities
Expand your addressable market and reach by accessing thousands of Microsoft sellers and our 60,000-plus partner ecosystem.
Accelerate innovation
Go to Partner Center to easily onboard, get insights on your offers, and manage your interactions with Microsoft.
Compare commercial marketplaces
You can list offers and trials, and transact directly with customers, in both AppSource and Azure Marketplace. Microsoft will determine the most effective marketplace for your product so that you reach the right customers.
- AppSource provides line-of-business managers and business professionals with applications that support key workflows and maximize productivity.
- Azure Marketplace provides IT professionals and cloud developers with leading IT management, support, and development tools.
| Azure Marketplace | AppSource | |
|---|---|---|
| Target audience | IT professionals and developers, including database administrators, security operations, and DevOps professionals | Line-of-business (LOB) decision makers, including procurement, manufacturing, and accounting professionals |
| Built to extend | Azure | Azure, Dynamics 365, Office 365, Power BI, and Power Apps |
| Types of solutions and services | Infrastructure solutions and professional services | Finished LOB apps and professional services |
| Publishing options | Contact Me, Consulting Services Offer, and Trial | Contact Me, Consulting Services Offer, and Trial |
| In-app experience | Azure Portal and CLI | Office 365, Dynamics 365, Power BI, and Office client apps |
Publishing options
Each marketplace supports three publishing options and several offer types. Select the offer type that best represents your application and service details. All publishing options provide access to lead sharing.
| Publishing option | Offer Type |
|---|---|
| List | Contact Me, Consulting Service, SaaS Applications |
| Trial | Free Trial, SaaS Trial, Interactive Demo, Test Drive, SaaS Applications |
| Transact | Virtual Machine, Solution Template, Managed Application, Container, SaaS Applications |
