Please add a feature where we can schedule a refresh according to our mentioned time. For example 3:10 PM, 4:10 PM.

New Desktop app update installed an almost white user interface. There is zero contrast which is not good for the eyes. I see where some people have requested a light interface so incorporate an option to select either light or dark theme like in the Office apps.

Also include incremental refresh in dataflow for Power BI Pro users.

Row level security makes it hard to hide EVERYTHING from a specific user login having the page/Tab secuirty within Power BI for different user Login would be very helpful
For Example: something like USERPRINCIPALNAME() which would be dynamic for different user login to hide and show pages that would act as Page/Tab Level Security.

Support the creation of DAX calculation groups in Power BI Desktop - otherwise Power BI can only consume calculation groups created in Analysis Services, whereas it would be very useful to have this feature in any Power BI model.
Even just a simple text window with a script would be fine. You can clean up the UI later.
Thanks.

Vote on this idea if you want expand/collapse on column headers in the matrix similar to what was shipped for row headers in November (https://powerbi.microsoft.com/en-us/blog/power-bi-desktop-november-2018-feature-summary/#expandCollapse).

Paginated reports - please make it available in Pro as well as Premium .. thank you

When editing in Desktop, you have to Ctrl-Click a button to trigger the assigned action - very good. But when you have multiple bookmarks and you go into "View" mode, you are effectively in "PowerPoint Mode". When in this mode, there should be just a single click for a button (no ctrl needed).

It would be helpful to be able to set up a distribution list of those to send refresh failure notifications to. Currently, only the owner receives an email, but we have several administrators that require notification when certain reports fail.

We often have columns or measures that we want to be formatted the same in EVERY report tab in EVERY visual the same way. There is no universal method to format a measure in every visual in a report. We have to go into each visual on each report tab and do the exact same field formatting (colors, etc.) in each visual. We would like there to be a Universal option.

And, you know what will come next? :-) No doubt, somebody will want the formatting to be report wide EXCEPT for one single visual somewhere. Is that possible too?

When you develop complex data models and reports, it's common to switch frequently back and forth between the Report, Data and Model views.

Having support for multiple monitors would enable to Power BI developers to use secondary (or third) monitor to simultaneously and seamlessly work across these views.

Connecting to files stored on OneDrive and SharePoint is a difficult and confusing experience. While it is possible, it is far too difficult.

As more and more move to working in an online environment we need a simple way of connecting.

Currently, Power BI web app and desktop app displays as Given Name + Last Name. While everywhere else it displays name with is the users Preferred First Name + Preferred Last Name.

For example a user has a given name of "Elizabeth Smith" with a preferred name as "Betty Smith". When in the Power BI desktop or sharing a Power BI report, you see "Elizabeth" and not "Betty". However, in Outlook or MS Teams, you see the preferred "Betty".

Add a column data profile histogram in the data view for every column in Power BI Desktop. This handy feature exists in Power Query (sometimes only on sampled data).

Add this feature to Power BI Desktop as well, please.

The new OPTIMIZEDAX function is amazing and helps speed up measures by up to 95%. This makes our dashboards super fast except for one minor (edit: MAJOR) problem. It's only available on Power BI Premium.

Can you please make it available for Power BI Pro licenses?

The standard slicers have now a visual level filter, but the new filter experience does not have a similar feature. A correspondent "visual level filter" allowing to define conditions that make an item visible or not. in the new filter experience. The reasons are the same that justified visual level filter in standard slicers.