This document is for consultation purposes only and does not necessarily represent government policy. The information that the Ministry of Finance gathers through this consultation will help inform any government decision regarding the policy proposals, which could change as a result of the decision making process.
The government of Ontario is committed to strengthening consumer protection in the financial services sector. As part of this commitment, the Ontario Ministry of Finance is seeking your input on the regulation of financial planners in the province. We welcome comments from a wide range of stakeholders including consumers, consumer advocates, credentialing bodies, individuals operating as financial planners and financial services industry associations.
This consultation paper includes specific questions related to:
Your input is important to us. It will be considered carefully as we work to build a stronger regulatory framework to ensure the long-term financial well-being of Ontarians.
Currently, consumers seeking financial planning services in Ontario confront an array of titles and credentials related to financial planning. A mystery shopping exercise conducted by investment industry regulators in Ontario found 48 different titles used across various industry platforms.1 However, these titles and credentials may not accurately reflect an individual’s qualifications or expertise. This, in turn, makes the process of obtaining qualified financial planning services unreasonably complex, as consumers are forced to decipher and evaluate the multitude of titles and credentials in the marketplace. Ontarians may reasonably assume that titles are already restricted, or that particular titles necessarily convey expertise. Taken together, these issues represent a clear consumer protection concern in how Ontarians plan for their financial futures.
In April 2015, the government appointed an independent Expert Committee to Consider Financial Advisory and Financial Planning Policy Alternatives (Expert Committee). The Expert Committee was tasked with reviewing the regulatory framework relating to financial planning and advisory services in Ontario. The Expert Committee’s final report was released in March 2017.2 The report recommended that the government create a harmonized regulatory framework for financial planning and advisory services, which would include restricting the use of titles and establishing proficiency requirements. Following the 2017 Ontario Budget, the Ministry of Finance worked with Ontario’s financial services regulators to evaluate the Expert Committee’s recommendations and advise the government on how best to enhance the existing regulatory framework.
In the 2017 Ontario Economic Outlook and Fiscal Review, the government announced its plan to develop legislation that would regulate financial planners in Ontario. Under the proposed framework, financial planners would be required to meet specified proficiency requirements. Additionally, the government indicated that it will take steps to reduce consumer confusion created by the wide variety of titles used in the financial services industry by restricting the use of titles related to financial planning. The government committed to consulting with stakeholders in shaping the proposed framework.
This document represents an initial step towards fulfilling this commitment. The questions below relate to the key elements of the proposed framework. Other aspects of the proposed framework remain under development. The government will ensure that stakeholders have the opportunity to provide further input as it develops other aspects of the framework.
The Expert Committee noted that, with the exception of the mortgage brokering sector, there are currently no uniform regulatory standards for the use of titles in the financial services sector. This creates a lack of consistency which allows individuals to use the title ‘Financial Planner’ without necessarily having the expertise to provide financial planning services. In their report, the Expert Committee articulated the impact this has on consumers: “Titles and credentials are intended to give an impression of expertise and instill consumer trust. When these titles or credentials are not backed up by real expertise, this trust may be misplaced.”3
The proposed regulatory framework would restrict the use of the title ‘Financial Planner’ to individuals holding a recognized financial planning credential. This would close the gap that currently allows the unregulated use of the title “Financial Planner”. Financial planning credentials would be required to meet strict recognition criteria (described below). This would ensure that all individuals using the title “Financial Planner” in Ontario have the training and expertise to provide financial planning services.
There are a number of credentialing bodies that provide education or training related to financial planning. In its final report, the Expert Committee noted that the requirements to attain and retain these credentials can vary considerably, with some credentials significantly more robust than others. For consumers, it can be difficult to differentiate between various credentials and know whether their Financial Planner is well-qualified.
For a credential to be recognized under the proposed framework, it would be required to meet specific standards for recognition. The government proposes the following as the standards for recognition:
The proposed framework is expected to include a periodic review of the recognized credentials to ensure that they continue to meet these standards. Furthermore, the credential recognition standards themselves will be subject to periodic review, to ensure that they remain relevant as the financial planning discipline evolves.
For individuals currently using the title “Financial Planner”, the government will consider an appropriate transition period to allow sufficient time to acquire a recognized credential.
Questions for all commenters:
1.1. What changes, if any, would you suggest to the credential recognition standards above?
1.2. To what extent do specific credentials currently used in Ontario meet the credential recognition standards?
1.3. What impact would the requirement to hold a recognized credential have on individuals currently operating as financial planners in Ontario?
1.4. What impact would the requirement to hold a recognized credential have on internationally-trained professionals that relocate to Ontario and wish to operate as financial planners?
1.5. Are there any particular foreign credentials that would meet the proposed credential recognition standards? If so, please also provide the name of the credentialing organization.
1.6. What would constitute an appropriate transition period to allow individuals operating as financial planners in Ontario to attain a recognized credential once the proposed framework has been implemented?
1.7. Do you believe that the proposed credential requirement for financial planners would benefit consumers of financial planning services? If not, how would you alter the framework to improve consumer protection?
For Credentialing Bodies: An additional questionnaire is included in the attached Appendix.
The Expert Committee identified the proliferation of unregulated titles in the financial services industry as a key consumer protection concern. They noted a recurring theme raised by stakeholders: “the multitude of titles and credentials currently used in Ontario’s financial services industry lead to confusion and jeopardize consumer protection.”4
These concerns would be amplified if the government restricted the use of the title “Financial Planner” without also restricting similar titles, as individuals might attempt to use these similar titles to avoid the credential requirement. For the individual credential requirement to improve consumer protection, it therefore must be accompanied by a restriction on similar titles.
Accordingly, the government is contemplating the following restrictions on the use of similar titles under the proposed framework. This list should not be considered exhaustive.
The government is aware of concerns related to unregulated use of the “Financial Adviser” or “Financial Advisor” title. Accordingly, the government is soliciting stakeholder views on how this title should be treated under the proposed framework.
Questions:
2.1. Is the proposed list of prohibited titles appropriate? Why or why not? Would you add any titles to the list? Would you remove any titles from the list?
2.2. Is the proposed general prohibition on the use of other misleading titles appropriate?
2.3. How should the use of the title “Financial Adviser” or “Financial Advisor” be treated under the proposed framework outlined in this paper?
2.4. Prohibited titles would need to be reviewed on a periodic basis to ensure the list remains current and appropriate. What would you consider to be an appropriate review period?
Today, it can be difficult for consumers to easily check key information on their financial planner. Separate regulatory bodies have registries of industry participants under their jurisdiction, while some credentialing bodies maintain public databases of their members. As a result, important information about financial planners is fragmented and hard to find. This requires consumers to know where to look and what to look for, all while navigating a complex regulatory environment.
To address this issue, the government intends to create a new central, publicly-accessible database for all financial planners in Ontario. The central database will provide a one-stop-shop where consumers will be able to verify whether or not an individual holding himself or herself out as a Financial Planner holds a recognized credential. This will reduce the burden of due diligence on the consumer and promote increased consumer confidence in financial planners.
Questions:
3.1. What information should be included on the central database?
3.2. Do you foresee any specific concerns with the creation or maintenance of a central database?
As it develops the proposed framework, the government would also welcome your input in response to following questions:
Questions:
4.1. The government is committed to strengthening consumer protection while supporting innovation and growth in the financial services sector. In recent years, there has been rapid growth in the creation and provision of technological innovations related to financial planning. Would the proposals outlined in this consultation paper impact the creation and provision of these more innovative aspects or kinds of services? If so, how?
Written submissions addressing the questions in this consultation paper should be provided in electronic format (preferably Word or PDF) by email to Fin.Planning@ontario.ca.
Please use subject line: Consultation – Regulation of Financial Planners.
Submissions must be received on or prior to April 16, 2018.
Please note that information submitted may be subject to disclosure under the Freedom of Information and Protection of Privacy Act. Please do not submit personal information or specific identifying details of individuals, companies or other entities unless the specific information is already publicly available. Please also note that the submissions may be publicly-posted on the Ministry of Finance website. Please do not forward confidential information that you would not want to be made public.
If you are an existing credentialing body, please provide the following information:
For each credential listed in Question 3:
[1] Mystery Shopping for Investment Advice: Insights into Advisory Practices and the Investor Experience in Ontario, http://www.osc.gov.on.ca/documents/en/Securities-Category3/20150917-mystery-shopping-for-investment-advice.pdf
[2] Final Report of the Expert Committee to Consider Financial Advisory and Financial Planning Policy Alternatives. https://www.fin.gov.on.ca/en/consultations/fpfa/fpfa-final-report.html
[3] Final Report of the Expert Committee to Consider Financial Advisory and Financial Planning Policy Alternatives, Page 29. https://www.fin.gov.on.ca/en/consultations/fpfa/fpfa-final-report.html
[4] Final Report of the Expert Committee to Consider Financial Advisory and Financial Planning Policy Alternatives, Page 27. https://www.fin.gov.on.ca/en/consultations/fpfa/fpfa-final-report.html