Chapter 8 - Sales Management

Keep Your Staff Informed and Involved

Communication is a big part of sales management. It is essential that everyone be clearly informed of the store's performance, successes and failures. Sharing information and making people feel like they have a real impact on the overall results of the store is imperative. The days of keeping financial information from your staff are long gone.

You can communicate with your staff in a large number of ways. Here are just a few ideas to consider:

1. One-on-one meetings each week to review individual and store sales performance.
   
   
2. Team meetings every week.
   
   
3. Make use of a bulletin board in the back to pass along information.
   
   
4. Informal discussions with individuals each and every day.
   
   
5. Short little notes included with pay cheques.
   
   
6. Post charts, stats, and results for everyone to see.