The Treasury Board of Canada Secretariat will monitor and evaluate implementation of this policy throughout the Government of Canada. Evaluations will be conducted by
the Secretariat to assess the effectiveness of institutions in meeting the policy requirements and to assess the effectiveness of the policy in helping the government to
meet its objectives.
Evaluation findings will contribute to a formal review of this policy to take place within five years of its effective date. Evaluations of communications management by
institutions will also inform the policy review and provide input to the development of best practices in this area. In monitoring and assessing the effectiveness of
communications management practices, the Secretariat and institutions will conform to the Treasury Board's Policy on Active Monitoring, Evaluation Policy and Internal Audit Policy.
The Secretariat will monitor compliance with all aspects of this policy in a variety of ways that can include media and parliamentary scanning, tracking information
requests and correspondence, Web site navigation, and examining communication plans, strategies, reviews, audits, evaluations and related documents (as shown in Table 1
below). Investigative reports and special studies by the Office of the Auditor General of Canada, the Office of the Commissioner of Official Languages, the Office of the
Privacy Commissioner and the Office of the Information Commissioner may also be reviewed.
The Privy Council Office will monitor the implementation of Cabinet direction on communications by reviewing communication plans and through ongoing liaison with
institutions.
Table 1
| Policy Requirement |
Monitored Plans and Activities |
|
8(a) ‑ (f)
|
Public opinion research plans, contracts and reports.
|
|
10
|
Plans and strategies for communicating risk.
|
|
11
|
Plans and strategies for crisis and emergency communications.
|
|
13
|
Corporate communication plan, periodic reviews and updates.
|
|
13(c) ‑ (m)
|
Communication plans and strategies for policies, programs, services and initiatives. Audit and evaluation plans and reports.
|
|
14
|
Communication plans in Memoranda to Cabinet and Treasury Board submissions.
|
|
19
|
Media plans and strategies.
|
|
21
|
Plans for public events and announcements.
|
|
22
|
Exposition plans for fairs and exhibitions.
|
|
23(a) ‑ (j)
|
Advertising plans, contracts, pre‑testing and evaluations.
|
|
24
|
Plans and agreements for partnering and collaborative arrangements.
|
|
24(f)
|
Audit and evaluation reports for collaborative arrangements.
|
|
25
|
Sponsorship plans and agreements, audit and evaluation reports.
|
|
26
|
Marketing plans and strategies.
|
|
27(e)
|
Publishing plans for priced publications.
|
|
31(b)
|
Communication training plans for managers and employees.
|
As stated in the Policy Requirements, institutions must co‑ordinate certain communication activities with Public Works and Government Services Canada
(PWGSC), Service Canada and/or with the Privy Council Office (PCO). To ensure efficient co‑ordination, institutions must follow all administrative procedures
established for these activities, listed in Table 2 below.
The Secretary of the Treasury Board issues mandatory administrative procedures supporting the policy requirements. Such procedures are developed with the support and
advice of PCO, Service Canada and PWGSC, which co‑ordinate their administration with institutions.
Copies of all relevant procedures institutions must follow under this policy are available through the responsible centre(s) shown below.
Table 2
The Secretary of the Treasury Board issues guidelines from time to time to assist institutions in applying this policy and in adopting best practices in various areas
of government communications. Institutions must familiarize themselves with these guidelines, which are published as annexes to this policy (see page 42 for a complete listing).
This policy must be read and applied in accordance with the laws of Canada. Legislation of particular importance to government communications includes the:
Treasury Board policies, guidelines and procedures derived from these statutory provisions set out requirements with respect to communications.
This policy must be read and applied in conjunction with the following administrative policies of the Government of Canada issued by the Treasury Board:
Institutions must direct any questions about this policy to their respective heads of communications, who in turn may contact the Treasury Board of Canada Secretariat
regarding its application and interpretation.
|
