Government of Canada Internet Guide
This section discusses the creation of a Web team. The success of your Web
initiative depends largely on a strong team. This team will carry the initiative
from the planning stage to the implementation, evaluation and maintenance
stages, and will handle a wide range of tasks. To succeed, the team needs to
draw on the expertise and enthusiasm of a broad cross-section of your
institution's members. To deliver effective service, the team must understand
the unique characteristics of on-line services and information, clarify team
member roles and provide specialized training.
The early formation of a dedicated and skilled team to create, maintain and operate the
Web initiative is critical to the success of any project. If talented people are chosen to
put the project together, the project leader will find it easier to manage the initiative.
The project leader will bring together skill sets from both inside and outside the
institution. All team members have a valuable contribution to make. If everyone participates
early in the project, the initiative will move forward smoothly and important aspects will
not be overlooked.
Corporate communications must participate in the project. The Communications Policy of
the Government of Canada states that each institution's director general of communications
is responsible for electronic communications. Invite representatives from the communications
shop, such as the Web manager or Web strategist, to join the team. They will be able to
ensure you are moving in the proper direction for your institution and that the project
supports government-wide initiatives, such as GOL and "common look and feel"
standards. They can help you design the site and ensure that the content reflects your
institution's messaging.
Your information management group should also be represented. These members will ensure
your Web initiative respects all considerations for managing records, documents and
publications. They can also help you organize and manage your information.
People from your information technology group, such as a Web master, should participate
too. They will ensure your Web initiative is suitable to the capacity of your institution's
technology, and they can advise you on technical aspects of the project.
You will also need a content provider to write and approve material related to the Web
initiative.
One of the team's final tasks is to set up a process for maintaining the newly published
content.
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