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Performance Criteria

In 2001, Team Canada Inc (TCI) identified priority sectors based on criteria related to performance (including export performance) of the sector.

To be eligible to apply for "Trade Team Canada Sector" (TTCS) status, a governmental trade team must work with an industry in one of TCI's priority sectors. The application process takes places biennially; during this process, teams must demonstrate that they meet specific criteria related to performance of their team. Status is then granted for a period of 2 years.

TCI priority sectors:

Aerospace & Defence
Agricultural Products, Agri-Food & Seafood
Automotive
Bio Industries
Cultural Products & Services
Environmental Industries
Health industries
Information & Communications Technologies
Natural Resources Technologies & Services
Plastics
Service Industries & Capital Projects
Wood Products & Other Building Materials

TTCS Team Performance Criteria

Membership

1) Team driven by the private sector and its needs and interests.
Example: Private sector co-chair, and 50% private sector membership. Indication of the nature of private sector participation (eg. contribution of resources, role in strategy/priority market identification, government representation in association committees).
2) Active participation from DFAIT posts/ geographics from the team's priority markets, RTN sector/trade experts (where the sector is important in the province), and relevant federal departments and agencies.
Example: Demonstration of active participation in the work of the team from all those groups identified (eg. roles and responsibilities are shared among team members, team coordination results in reduced duplication among activities).

Effective Use of Information Technology (IT)

3) Efficient and effective use of IT to communicate information about team management, target and emerging markets, and global business opportunities to TTCS members/clients.
Example: TTCS web site active and evergreen, as per TTCS IT Strategy. Site to incorporate TTCS "look" (graphic), and to include content covering, inter alia, team membership, trade development strategy, trade activities, and information about target markets and export opportunities.

Planning

4) Trilateral relationship among posts/geographics, sector experts, and the private sector in the planning and implementation of activities.
Example: Country/region-sector working group for each priority market* agreed with DFAIT. CSWGs to include government sector experts, posts, geographic desk officers, and private sector team members.
* Priority market: A foreign market meriting focused attention, by virtue of the potential opportunities identified for Canadian business. A market in which the team actively plans to undertake initiatives (devoting human and/or financial resources) in order to advance Canadian business interests. See the list of priority markets of the TTCSs accessible from the menu of the left.
5) Evergreen trade development strategy, and annual action plan of activities.
Example: Evergreen trade strategy (identifying the team's sectoral coverage, global trade objectives, priority markets, and rationale for selection of those markets). Annual action plan (ie. planned activities). Both posted on TTCS web site.

Performance Measurement (PM)

6) Routine solicitation and assessment of client feedback on trade activities.
Example: Use of PM client feedback questionnaires for trade fairs, missions, and seminars led or co-led by the team. Teams lead by Industry Canada must use the questionnaires supplied to them by the Industry Sector Functional Advisor for Trade.



		Created: 2002-10-09 Updated: 2003-10-10		Important Notices Privacy Statement