Market Research Services

Market Research frequently asked questions.

1. How can Small Business BC help me with my Market Research?
Small Business BC can help you with 3 key areas of market research:

  1. At Small Business BC you can access information that will help you identify your target market. This means identifying who is your customer and how much they spend on your product or service.

  2. You can access information on your competition. Now that you have identified who is going to buy your product or service you need to understand why they will buy from you and not your competitors. Using our company databases, you can identify who your competitors are and where they are located.

  3. You can identify trends in your industry. It is always a good idea to know the latest trends for your business and where it is going. Using our periodical indexes, you can access the latest trends for your industry from magazine and newspaper articles.

2: Are there any FREE Market Research Resources available at Small Business BC?

A: Yes, Small Business BC provides access to many FREE Market Research resources through our research library, our self-service public computer terminals that include licensed databases, and through our Helpful Websites Section.

3: I can't find what I am looking for from the FREE Market Research resources. Does Small Business BC provide help with customized market research analysis and reports?

A: For a nominal fee, Small Business BC Market Research Team can produce customized Thematic Mapping reports to help you with your market research.

Thematic Mapping is simply the use of postal code information to identify big spenders, high-growth postal areas and analyze the competition. Thematic Mapping can help you find answers to questions such as: Where do the big spenders live? Where are the high traffic locations? Where is your competition located?

See below for customized Thematic Mapping samples or contact the market research team (604-775-5699) for more information.