Marketing agencies

• Canadian Egg Marketing Agency (CEMA)
  
  
• Canadian Turkey Marketing Agency (CTMA)
  
  
• Chicken Farmers of Canada (CFC)
  
  
• Canadian Broiler Hatching Egg Marketing Agency (CBHEMA)

Canadian Egg Marketing Agency (CEMA)

CEMA is a national marketing agency run by a 15-member board of directors. The board comprises 11 representatives from the provincial and territorial commodity boards, three representatives from the Canadian Poultry and Egg Processors Council (CPEPC), and one representative from the Consumers' Association of Canada (CAC). CEMA elects a chairperson each year from its own membership. CEMA was created in 1972.

Operations
CEMA manages Canada's supply of eggs for consumption. Each year, it estimates what the table and processing markets will need and establishes a national quota that respects Canada's international trade agreements. The agency implements this national quota order upon the NFPC's approval. It allocates this quota between the provincial and territorial boards using criteria set out in a federal-provincial-territorial agreement. Then these boards allot quotas to registered producers.

Producers sell their eggs to grading stations. Then the grading stations sell them to wholesalers, retailers and the hotel, institutional and restaurant trade. When the grading stations have more eggs than they need for their shell egg markets, they sell the excess eggs to the provincial or territorial commodity boards. CEMA buys these eggs and sells them to egg processors, who process them into liquid, frozen or powdered form.

Pricing
Each provincial and territorial egg board sets prices for producers within its jurisdiction, using CEMA's cost-of-production formula. The grading stations pay these prices to producers and then sell these eggs to wholesalers, retailers and the hotel, restaurant and institutional sector at negotiated prices.

CEMA sells eggs to processors based on U.S. processor prices. It uses levies to make up the difference between this price and the price it pays to provincial boards.

Funding
CEMA pays its own way through levies on all eggs produced by registered egg producers.

More info
Visit the Canadian Egg Marketing Agency at http://www.canadaegg.ca.

Canadian Turkey Marketing Agency (CTMA)

CTMA is a national marketing agency run by an 11-member board of directors. The board comprises representatives from the eight member provincial commodity boards (all provinces except Newfoundland and Prince Edward Island), two representatives from the Canadian Poultry and Egg Processors Council, and one from the Further Poultry Processors Association of Canada. CTMA was created in 1974.

Operations
CTMA estimates the demand for turkey annually based on consultations with the turkey industry. It allocates this volume via a quota order between the eight provincial boards using criteria set out in the federal-provincial agreements. The agency implements the quota order upon the NFPC's approval. Then the provincial boards allot quota to registered producers. CTMA ensures that provinces do not overproduce their allocation by assessing monetary penalties and production cutbacks in the following year.

Pricing
Provincial commodity boards negotiate their producer price with the processors.

Funding
CTMA pays its own way through levies paid by registered turkey producers.

More info
Visit the Canadian Turkey Marketing Agency at http://www.canadianturkey.ca.

Chicken Farmers of Canada (CFC)

CFC is a national marketing agency run by a 14-member board of directors. The board comprises representatives from all 10 provincial commodity boards, two chicken processors from the Canadian Poultry and Egg Processors Council, one representative from the Further Poultry Processors Association of Canada, and one representative from the Canadian Restaurant and Foodservices Association. CFC was created in 1978.

Operations
Every eight weeks, the provincial commodity boards consult with their stakeholders to determine their chicken needs. Then CFC sets a Canadian production level using a process set out in its federal-provincial agreement. The agency implements the quota order upon the NFPC's approval. Then the provincial boards allot the quota to registered producers.

Pricing
Provincial commodity boards negotiate their selling price with the processors.

Funding
CFC pays its own way through levies paid by registered chicken producers.

More info
Visit the Chicken Farmers of Canada at http://www.chicken.ca.

Canadian Broiler Hatching Egg Marketing Agency (CBHEMA)

CBHEMA is a national marketing agency run by a six-member board. The board of directors comprises representatives from the four member provincial commodity boards (Quebec, Ontario, Manitoba, and British Columbia) and two representatives appointed by the federal Cabinet. CBHEMA elects a chairperson each year from its membership. CBHEMA was created in 1986.

Operations
CBHEMA estimates the national demand for broiler hatching eggs and prepares an order to allocate this amount among the member provincial boards. The agency implements the quota order upon the NFPC's approval. Then the provincial boards allot quotas to producers. This allocation takes into account the needs of chicken producers in both member and non-member provinces (New Brunswick, Nova Scotia, Prince Edward Island, Newfoundland and Labrador, and Saskatchewan). Any movement of eggs or chicks between member and non-member provinces is regulated by the agency.

Pricing
Hatcheries negotiate their buying price with the provincial commodity boards.

Funding
Producers from member provinces pay levies to fund CBHEMA. Producers from non-member provinces pay levies when they market their broiler hatching eggs and chicks in a member province.

More info
Visit the Canadian Broiler Hatching Egg Marketing Agency at http://www.cbhema.com.

Date modified:  2004-11-17

Important Notices