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Physical Activity Contribution Program: Supporting Healthy Living for Canadians

The Physical Activity Contribution Program: Supporting Healthy Living for Canadians (PACP) is an important means by which the Public Health Agency of Canada carries out its mandate and achieves its goals to help Canadians improve their health through regular physical activity. Recognizing that health is a shared responsibility, contribution funding is also a means by which the Agency supports and engages the voluntary sector to effect change, improve situations, and collaborate on activities of mutual benefit. Partnerships and collaborative action between governments, non-government organizations, and other agencies, help to reduce barriers and increase access to convenient, safe, affordable, and attractive opportunities to integrate physical activity into daily living.

The Physical Activity Contribution Program process was initiated by an open call for proposals sent to more than 100 national organizations with an interest in physical activity for health. The call distribution included organizations that have formally endorsed Canada's Physical Activity Guides. Additionally, the call for proposals was posted on the Health Canada Web site. The review component of this process involved three-steps: (1) three independent reviews of each proposal by Departmental and external reviewers; (2) a synthesis of the three reviews by an external consultant; and (3) the assembly of a review panel, consisting of Departmental and external experts, which reviewed all proposals and made recommendations of high priority projects for funding.

2004-05 PACP Total Funding Envelope: $3.3 million

Supported Projects

Active Living Alliance for Canadians with a Disability (ALACD)
Jane Arkell, Executive Director
720 Belfast Road, Unit 104, Ottawa, ON K1G 0Z5
Tel: (613) 244-0052
Fax: (613) 244-4857
Email: jane@ala.ca

The Active Living Alliance for Canadians with a Disability (ALACD) is a national network of organizations, whose primary mandate is to encourage and support Canadians with a disability to become more physically active by promoting inclusion and facilitating communication and coordination among organizations, agencies and individuals.

(1) Global Resource Strategy

The overall objective of this initiative is to evaluate, update and expand Alliance resources targeting physical activity and persons with disabilities.

Specifically, this project includes the development of a website content collection strategy; the development and delivery of a training component for the Youth Ambassador Kit; the creation of a help tool for online Alliance learning resources; and, the delivery of 'Moving To Inclusion' regional training sessions.

The expected results of the project include the establishment of 50 youth with disabilities serving as community ambassadors across Canada, updated leading-edge ALACD resources tools and regional workshops targeting educators.

(2) Community Development

The overall objective of this initiative is to strengthen provincial/territorial and community partnerships and capacity.

This project consists of two thrusts: support for the delivery and implementation of Alliance programs and services through its 13 provincial/territorial networks; and the hosting of a national strategic dialogue on physical activity and disability issues with key stakeholders.

The expected results include more efficient delivery of Alliance resources to the community level, and a more coordinated national network of organizations working in collaboration on a common strategic platform.

(3) Awareness to Action - Social Marketing

The overall objective of this initiative is to contribute towards physical activity-supportive knowledge, attitudes and behaviours among persons with a disability and their service providers.

The project will include the production and airing of radio and television PSAs, and the publication of two editions of Activate, an educational/awareness bulletin.

The expected results include a more educated/ informed public, including persons with disabilities, regarding the benefits of physical activity and ways to build physical activity into daily living.

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Active Living Coalition for Older Adults (ALCOA)
Imran Syed, Executive Director
33 Laird Drive, Toronto, ON M4G 3S9
Tel: (416) 423-2163 or (800) 549-9799
Fax: (416) 423-2112
Email: alcoa@istar.ca, alcoa@ca.inter.net

The Active Living Coalition for Older Adults (ALCOA) is a national, non-profit, charitable organization which encourages older Canadians to maintain and enhance their well-being and independence through a lifestyle that embraces daily physical activity.

(1) Promoting the Health of "Older, Old Adults" through Physical Activity and Healthy Living

The project involves preparing and disseminating materials and resources designed to: (a) promote the benefits of healthy living; and (b) educate staff on how to better cater to the needs of older, old adults.

In meeting these objectives, project activities involve the development and focus testing of pilot resource materials to promote and educate staff working with "older, old adults".

The expected results of this project are a more sensitive and aware staff working with older adults aged 75+.

(2) Promoting Healthy Living by Making Research on Healthy Aging More Accessible

The project involves supporting the ALCOA Research Update, now in its third year, which takes leading edge research on healthy living and communicates this research in a manner suited for a general readership of health practitioners, fitness leaders, and older adults.

There will be three issues of Research Update in 2004-05, covering the following topics: (a) cardiac health and physical activity; (b) psycho-social aspect of physical activity and older adults; and (c) arthritis, physical activity and medication (special issue). Research contained within these issues will be translated into plain language and the practical implications of the findings will be described to practitioners.

The expected results of the project are a more aware seniors' population and practitioners who are more informed regarding current research.

(3) Promoting Healthy Living at the Grassroots Level

The goal of this project is to refine the existing ALCOA Speaker's Bureau presentations and use the presentations to reach older adults at the community level.

In meeting this objective, project activities involve revising the Speakers' Bureau material and supporting, training, and delivering community presentations.

The expected results of the project are a more aware seniors' population.

(4) Ageism and Physical Activity: Exploring How the Barriers to Equitable Participation Can Be Reduced

The goal of this project is to provide a more equitable experience for older adults who want to be part of an active living / physical activity program.

This project involves the preparation of a resource that will include: (a) self-tests for program staff and volunteers; (b) examples of stereotypical myths and attitudes about aging; (c) information on the effects of negative attitudes and behaviours; and (d) a feedback sheet. Before the resource is prepared, a literature review will be conducted on research that identifies the barriers to equitable participation; and focus groups will be held with older adults.

The expected result of this project is to provide seed support which would help examine barriers and how social support can be provided to encourage older adults to participate in active living.

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Canadian Association for the Advancement of Women and Sport and Physical Activity (CAAWSPA)
Karin Lofstrom, Executive Director
N202-801 King Edward Avenue
Ottawa, ON K1N 6N5
Tel: (613) 562-5800 ext. 6043
Fax: (613) 562-5668
Email: klofstrom@caaws.ca

The Canadian Association for the Advancement of Women in Sport and Physical Activity (CAAWSPA) is a national not-for-profit organization working in partnership with Canada's active living and sport communities to achieve gender equity in opportunities and leadership.

(1) ACTive: Canadian Strategy for Girls and Women through Physical Activity and Sport (ACTive)

Through the support of Sport Canada and Health Canada, the CAAWSPA has developed the Canadian Strategy Framework and Action Blueprint for Girls and Women through Physical Activity and Sport. This strategy is called ACTive. The overall objective of this strategy is to increase physical activity and sport opportunities for Canadian girls and women.

In meeting this objective, the CAAWSPA is involving organizations from multiple sectors to implement activities that will contribute to the existing ACTive Strategy, expanding communications and promotion strategies, collaborating with organizations in the health, education, social service and active living sectors.

The expected results of the projects are an increased understanding of the barriers to physical activity for girls and women, an increased awareness and understanding of the benefits of physical activity, the development of new partnerships, and an increased community capacity for action on or across the determinants of health through the application of a population health approach for increasing the physical activity levels of Canadian women and girls.

(2) On the Move

On the Move is a national initiative to increase opportunities for inactive girls and young women (ages 9-18) to participate in physical activity and sport. This initiative works at the organizational level with practitioners and policy makers to educate and increase awareness of the social, physical and economic environments that affect the health choices available to girls and young women. The overall objective of this initiative is to collaborate with organizations in the health, education, social service and active living sectors to integrate On the Move concepts into their policies, programs and services.

In meeting this objective, activities include consultations, workshops, and the co-development of setting-specific messages which are intended to support coordinated action between practitioners, policy makers and researchers.

The expected result of this initiative is to increase the capacity of partner organizations to address the social, physical and economic determinants of physical activity for girls and young women, while increasing their commitment to and responsibility for independent action.

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Canadian Association for Health, Physical Education, Recreation and Dance (CAHPERD)
Guy Tanguay, Executive Director
2197 Riverside Drive, Suite 403
Ottawa, ON K1H 7X3
Tel: (613) 663-8708 or (613) 523-1348
Fax: (613) 523-1206
Email: gtanguay@cahperd.ca

The Canadian Association for Health Physical Education Recreation and Dance (CAHPERD) is an advocate for health and physical education in Canada and serves as a national centre of expertise for health and physical education matters relating to children and youth.

(1) Quality Daily Physical Education (QDPE)

The overall objective of this initiative is to promote and implement daily physical education learning opportunities in schools by qualified teachers.

In meeting this objective, the CAHPERD is organizing five networking meetings and presentations to decision-makers and organizations (e.g. principals, school boards, ministries of education, parent groups, coalitions, etc.), promoting national events and special programs, conducting on-going media awareness, preparing a synthesis report on Physical Education and Activity curricula, coordinating and hosting a National Active Healthy School Communities Symposium and Active Healthy Kids Day and JUMP2bfit Across Canada events, and coordinating the QDPE School Recognition Award Program.

The expected results of the project are to increase the awareness about the benefits of physical education (QDPE) and activity and continue the advocacy of QDPE and its mandate to school administrators, policy makers, national and provincial governments, communities, parents and the private sector.

(2) Quality School Health (QSH)

The overall objective of this initiative is to promote a comprehensive approach to school health across Canada.

In meeting this objective, the CAHPERD is implementing strategies that advocate for a comprehensive approach to school health, identifying and providing quality support resources, recognizing exemplary programs and practices, promoting teacher training in health, supporting and providing quality research related to school health, and facilitating schools and communities working together on important health issues.

The expected results of this project include an increased awareness and continued advocacy of QSH and its programs and services to school administrators, policy-makers, national and provincial governments, communities, parents and the private sector.

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Canadian Centre for Activity and Aging (CCAA)
Dr. Gareth R. Jones, Director
1490 Richmond Street
London, ON N6G 2M3
Tel: (519) 661-1604
Fax: (519) 661-1612
Email: gareth@uwo.ca

The mission of the Canadian Centre for Activity and Aging (CCAA) is to develop, encourage and promote an active, healthy lifestyle for Canadian adults that will enhance the dignity of the aging process.

Funding has been allocated to organize and host the 6th World Congress on Aging & Physical Activity in London, Ontario in August 2004.

The objective of this project is to host the 6th World Congress on Aging and Physical Activity in order to facilitate the sharing of research information and ideas, and their practical application to effective physical activity policies and programs related to healthy aging, with a particular emphasis on Canadian experience.

In meeting this objective, the CCAA is assembling and producing delegate packages, undertaking various marketing activities promoting the Congress, managing the registration of delegates and evaluating various aspects of the Congress.

The expected results of the project are a well attended Congress (400+ delegates from a range of countries), a comprehensive and exciting programme, attraction of world-renowned scientists, and a positive evaluation from delegates.

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The Canadian Council for Health and Active Living at Work (CCHALW)
Ms. Marion Reeves, Chairperson
c/o Canada Safety Council
1020 Thomas Spratt Place
Ottawa, Ontario
KlG 5L5
Email: mreeves@cchalw.ca

The Canadian Council for Health and Active Living at Work (CCHALW) is a
volunteer-driven, not-for-profit Council. The CCHALW's mandate is to promote healthier workplaces by providing leadership and support to workplace health/physical activity professionals and the business community.

(1) Business Case for Active Living at Work

The Business Case for Active Living at Work is a web-based resource that outlines the benefits of being active in the workplace, the risks of inactivity and increases the need for supportive workplace environments. The Business Case website is unparalleled as a resource in that it provides the research, case studies and relevant ready-to-use templates for presentations in one location. The Business Case for Active Living at Work is a partnership between Health Canada and the CCHALW. The overall objective of the initiative this fiscal year is to develop new case studies, provide innovative tools and up-to-date research to the Web site.

(2) Stairway to Health

Stairway to Health is an interactive, web-based resource for employers and employees to encourage stair use rather than elevators as one cost-effective means to incorporate healthy physical activity into daily work life. Practical tools include point of choice signage, virtual stair climbing challenges, fact sheets, design considerations for making stairways inviting and safe, and program management tools. The Stairway to Health initiative is a partnership between Health Canada and the CCHALW. The overall objective of the initiative for this fiscal year is to implement a marketing plan for the website and provide further tools to meet the needs of Canadian workplaces.

(3) Canadian Council for Health and Active Living at Work Web site

The overall objectives of this initiative is to support the CCHALW's own interactive Web site providing active living practitioners with optimal, user-driven standards and guidelines for workplace programming and enhanced partnerships.

The expected results of the projects are the provision of accessible resources and tools for workplace health and active living professionals, providing a source of expertise and knowledge to increase understanding of effective workplace interventions.

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Canadian Fitness and Lifestyle Research Institute (CFLRI)
Cora Lynn Craig, President and CEO
185 Somerset Street West, Suite 201
Ottawa, ON K2P 0J2
Tel: (613) 233-5528 ext. 24
Fax: (613) 233-5536
Email: ccraig@cflri.ca

The mission of the Canadian Fitness and Lifestyle Research Institute (CFLRI) is to enhance the health and well-being of Canadians through research and the communication of information about physically active lifestyles.

Funding has been allocated to the CFLRI towards the Physical Activity Benchmarks/Monitoring Program, developed in consultation with Health Canada and the Interprovincial Sport and Recreation Council.

The objectives of this project are to provide reliable data on the physical activity levels of Canadians, and to analyse and report on the health, social, and economic factors that either support or hinder regular physical activity so that governments can: (a) report on progress towards policy goals in the area of physical activity for health; and (b) consider how trends may influence the development of future public policy.

In meeting these objectives, the CFLRI is analysing and reporting (to governments by jurisdiction) on an annual survey of Canadians (Physical Activity Monitor), and undertaking an evaluation of the delivery capacity of various systems (e.g., communications, sport and recreation, schools, workplaces) that influence regular physical activity.

The expected results of the project are trend data that will show changes in physical activity levels/patterns of Canadians against benchmark data gathered in past years under this Program, such that F/P/T governments can make informed decisions about policies and programs that encourage and support physical activity for health.

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Canadian Paediatric Society (CPS)
Laurie Wilson, Associate Director, Communications and Public Education
100-2204 Walkley
Ottawa, ON K1G 4G8
Tel: (613) 526-9397 ext. 236
Fax: (613) 526-3332
Email: lauriew@cps.ca

The Canadian Paediatric Society (CPS) is a national organization representing more than 2000 pediatricians across Canada, which promotes the health needs of children and youth through public and professional education, research, advocacy, and support of its membership. In 2001, the CPS began to develop a multi-year strategy to promote healthy active living for children and youth.

Funding has been allocated towards Paediatricians Promoting Physical Activity for Children and Youth.

The objective of this project is to engage paediatricians in promoting healthy active living, including regular physical activity and healthy eating among children and youth.

In meeting this objective, the CPS is implementing an existing curriculum and educational model, maintaining an advisory committee on healthy active living, training a "network of champions" to respond to local needs to promote physical activity.

The expected results of the project are an increased awareness of paediatric residents of the curriculum and educational module on healthy active living, continued networking of experts, an increased awareness of paediatricians regarding physical activity for children with physical disabilities, and an increased ability to promote physical activity to patients between the ages of 0-6.

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Canadian Parks Recreation Association (CPRA)
Stephanie Smith, Interim Executive Director
2197 Riverside Drive, Suite 404
Ottawa, ON K1H 7X3
Tel: (613) 523-5315 ext. 306
Fax: (613) 523-1182
E-mail: executive.director@cpra.ca

The mission of the Canadian Parks and Recreation Association (CPRA) is to build healthy communities and enhance the environments and quality of life for all Canadians through collaboration with members and partners.

Funding has been allocated for the further development and implementation of the Children and Youth Living in Poverty Initiative (CYPI).

The objective of this project is to enhance the quality of life of Canadian children and youth living in poverty through increased access to, and participation, in physical activity/recreation opportunities.

In meeting this objective, the CPRA is disseminating, promoting and launching the CYPI Communications and CYPI Poverty Tool Kits, developing and implementing training workshops and orientation sessions to support the launch of the CYPI Poverty Tool Kit, conducting new research on topics such as the recreational experiences of children and youth living in poverty, the concerns of recreational service providers, and the particular circumstances and experiences of Aboriginal children and youth, as well as strengthening strategic partnerships and alliances.

The expected results of this project are an increased knowledge base regarding barriers to physical activity participation, an increased awareness and promotion of the poverty/physical activity issue to recreation service providers, an increased knowledge base regarding existing programs and services for Aboriginal children and youth, increased communications and uptake of the Poverty Tool Kit and increased physical activity/recreation participation by children and youth living in poverty.

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Canadian Society for Exercise Physiology (CSEP)
Dr. Richard L. Hughson, President
185 Somerset Street West, Suite 202
Ottawa, ON K2P 0J2
Tel: (613) 234-3755
Fax: (613) 234-3565
E-mail: info@csep.ca

The Canadian Society for Exercise Physiology (CSEP) is a not-for-profit organization which promotes the generation, synthesis, transfer and application of knowledge and research related to physical activity, fitness and health.

Funding has been allocated for the further development and implementation of Canada's Physical Activity Guides (and support resources) for Children and Youth.

The objectives of this project are to increase the utility and uptake of Canada’s Physical Activity Guides for Children and Youth, as well as resources that support the Guides and to initiate a review of literature for children ages 0-5.

In meeting this objective, the CSEP is designing and implementing 6-8 cross-Canada workshops in support of the Guides and its support resources, providing communication services for the release of relevant information on the CSEP-Health Canada children and youth evaluation activities, implementing editorial boards on children and youth physical inactivity, and conducting an in-depth literature review from the psycho-social and biological perspectives, focusing on children 0-5 years of age and youth 15-18 years of age, and culminating in a recommendations paper.

The expected results of this project are an executive summary and detailed review of literature, increased uptake, promotion and media awareness of the Guides and support resources.

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Coalition for Active Living (CAL)
2197 Riverside Drive, Suite 403
Ottawa, ON K1H 7X3
Tel: (613) 730-2912
Fax: (613) 523-2009
Email: info@activeliving.ca

The Coalition for Active Living is a national action group of more than 40 organizations advocating for health promotion and disease prevention through physical activity. The Coalition's vision of active living in Canada is one in which all Canadians integrate regular physical activity into their daily lives, and its mission to work together with its members to develop, implement and evaluate outcomes of joint actions that will enable physical activity to be integrated into the lives of all Canadians.

(1) Engaging Action on the Coalition for Active Living Pan-Canadian Physical Activity Strategy

The overall objective of this initiative is to implement engagement initiatives that will mobilize the Coalition's existing and new relationships and networks to propel the Pan-Canadian Physical Activity Strategy forward.

In meeting this objective, the CAL is undertaking activities which involve a strategy for network development and consultation with F/P/T governments on immediate priorities for government action in physical activity, identifying and supporting research, and undertaking communication activities.

The expected results of this project are an increase in the number of organizational/individual members in CAL, an increase in the number of supportive physical activity policies at all levels, and an increase in resources at all levels in Canada that are dedicated to increasing physical activity for all Canadians.

(2) Pan-Canadian Physical Activity Strategy: Policy Watch

The overall objective of this initiative is to identify, communicate and suggest appropriate responses to policies of national significance, which are likely to influence the physical activity status of Canadians.

In meeting this objective, the CAL is developing, implementing, managing and evaluating a 'Policy Watch' strategy.

The expected result of this project includes the establishment of a Policy Watch mechanism which will encourage the Coalition membership to understand and use policy to further the strategic goals of the Pan-Canadian Physical Activity Strategy.

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Go for Green
Francine Godin, Executive Director
Unit 16 - 5480 Canotek Road
Ottawa, Ontario
KlJ 9H6
Tel: 1-888-822-2848
Fax: (613) 748-0357
E-mail: info@goforgreen.ca

Go for Green is a non-profit organization that encourages Canadians to pursue healthy, outdoor physical activity that protects, enhances or restores the environment.

(1) Active Transportation

The overall objective of this project is to increase the understanding, by national, provincial and municipal decision makers, of the outdoor physical environments necessary in communities to promote active transportation and to encourage and increase the number of Canadians using active modes of transportation (walking, cycling, in-line skating, etc.).

Specific initiatives include continuing the development of a Blueprint for Action and National Strategy on Active Transportation, conducting workshops with professional engineers/planners to support professional development on active transportation as well as organizing community workshops for the implementation of active transportation plans, disseminating relevant support resources/expertise, and providing funding to five community projects.

(2) Active & Safe Routes to School

The overall objective of this project is to encourage students to use active modes of transportation to and from school.

Specific initiatives include a strategic media campaign (television and radio) on school active transportation alternatives, providing support for a new provincial Active & Safe Routes to School coordinator, the development and implementation of activities and support resources to promote International Walk to School Week, and strategies for school communities to implement Active & Safe Routes to School all year.

(3) National Active Transportation Survey

The overall objective of this project is to follow-up on the baseline data established for the 1998 National Survey on Active Transportation to assess changes in active transportation knowledge, attitudes and behaviours.

The expected results of the projects are a national strategy on Active Transportation that will form the basis for cohesive action to increase active transportation, an increased awareness of the social/physical infrastructure required to support the uptake of active transportation, and an increased number of Canadians choosing active transportation.

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National Association of Friendship Centres (NAFC)
Peter Dinsdale, Executive Director
275 MacLaren Street
Ottawa, ON K2P 0L9
Tel: (613) 563-4844
Fax: (613) 594-3428
Email: pdinsdale@nafc-aboriginal.com

The National Association of Friendship Centres (NAFC) is a non-profit organization whose mandate is to improve the quality of life for Aboriginal peoples in an urban environment by supporting self-determined activities which encourage equal access to, and participation in, Canadian Society, and which respect and strengthen the increasing emphasis on Aboriginal cultural distinctiveness.

Funding has been allocated to the National Urban Youth Physical Activity Initiative.

The aim of this project is to promote healthy and active lifestyles for Aboriginal youth within urban communities across Canada. The overall objective is to increase awareness of, and provide options for, improving and maintaining health through regular physical activity.

In meeting this objective, a survey will be developed which will identify Friendship Centres who currently provide programs and services for Aboriginal youth that deal with health related issues, with an emphasis on physical activity. The survey, distributed throughout the Friendship Centre Movement will also identify programs and services that are successful in motivating Aboriginal youth to lead a more healthy and active lifestyle. The data collected from the survey will then be analyzed and used in the future development of tools and materials.

The expected results of this project are a solid understanding and awareness of needs, interests, concerns and successful programs related to urban Aboriginal youth and physical activity.

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Last Updated: 2004-12-06

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