•	Improves cash flow position of producers through the provisions of an initial payment for the product delivered, allowing them to meet their short-term financial obligations, and through better returns for the product resulting from the more professional marketing approach possible in a cooperative marketing situation;
•	Provides equal returns to producers for products of like grade, variety and type;
•	Helps improve the producers' farm income by allowing the marketing of their crops over an extended season when market conditions are better thus achieving orderly marketing of these products;
•	Encourages producers in forming their own marketing agency to take advantage of marketing opportunities;
•	Helps the marketing agencies lock-in a minimum rate-of-return for their members and protects them from unexpected declines in the marketplace;
•	Provides marketing agencies with a price guarantee which can be used as security when obtaining credit from lending institutions for initial payments to producers;
•	Enables the marketing agency to profit from economies of scale;
•	Single desk selling with a pooled price;