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2003-2004
Communication Canada
PWGSC

Annex A - Government of Canada Exhibitions Program

Objective: Coordinate the participation of federal institutions in fairs and exhibitions where the Canada Pavilion is displayed, in accordance with the GoC Communications Policy.


	Activities		Results


	Canada Pavilion

The Canada Pavilion, the GoC’s flagship exhibit, is the key component of this program, its goal being to inform Canadians about GoC programs and services. The Pavilion is a unique travelling showcase bringing together different departments under one corporate umbrella.

Thirty departments participated in 13 major events across Canada and attracted 1.2 million visitors.

An independent visitor exit survey showed support for this initiative at 9 on a scale of 1 to 10 (89% said that GoC participation in events helped them know more about its programs and services).

Close to half the surveyed visitors believed they would use access channels following their visit to the Canada Pavilion.

The Canada Pavilion received the Sizzle Award for most effective promotion from Exhibitor magazine, out of over 70 North American entries.


	Federal Presence

A federal presence brings together departments participating in medium-sized events at the local and regional level. The GoC Communications Policy requires that when two or more GoC exhibitors take part in the same event, they shall co-locate, adopt a coordinated approach and project a unified and coherent image of the GoC.

In collaboration with regional offices, the program coordinated the presence of a total of 52 federal institutions across Canada:

Exhibitions attracted more than 200,000 visitors.
Because of this initiative, departments were increasingly co-locating at events to present a coordinated approach to their exhibiting activities.
There was increased GoC internal marketing, promoting the Communications Policy.
Common Look and Feel exhibition materials were produced for use by departments to present GoC corporate messaging.


	Coordination of Departmental Exhibition Plans


	The collection of exhibition plans aims to identify opportunities for collocation and coordination of events. Departments submit their exhibition plans to this detailed database.		Over 830 events generated by 42 GoC institutions were registered in 2003-04.


	Centre of Expertise

The centre provides training and project management services to departments to increase the efficiency of GoC exhibitions.

Two high-profile international events were managed on behalf of Natural Resources Canada and Agriculture and Agri-Food Canada.

Training in exhibition marketing was provided in collaboration with Training and Development Canada.

2003-2004 Communication Canada PWGSC

Annex A - Government of Canada Exhibitions Program

2003-2004
Communication Canada
PWGSC