Producing Online Heritage Projects

Appendix E

Sample Project Plan Checklist

A clear project plan may include the following elements, attached to milestones:

	1 Project Planning
	1.1 Defining the Project: Consider Business Plan Issues and Museum's Needs
	Identify the Target Audience, Project Goals and Content
	1.2 Craft the Concept: Research the Audience, Evaluate and Consider the Content
	1.3 Determining the Budget, Consider Cost-Saving Approaches
	1.4 Establishing a Production Schedule
	Establish Milestones, Get the Team On-side, Complete the Proposal
	1.5 Project Plan and Requirements, Plan the Production Process
	1.6 Building the Team: Define the Roles and Responsibilities, Hire the Team
	Contact Potential Partners, Determine Roles, Responsibilities, & Copyright Licences
	Consider In-House Skills vs Outside Expertise
	Negotiating a Contract with a Multimedia Company
	2 Project Development
	2.1 Production Process
	Consider the Story Line: Plan Architecture and Navigation
	Content Development: Consider Interactivity, Multimedia, Writing, and Translation
	Register for a Domain name, Consider E-Commerce, Conduct Audience Testing
	2.2 Complete the Story Line and Assemble Materials
	Research Text for the Virtual Exhibition, Writing for the Web
	Select the Content, Develop Copyright and Intellectual Property Documents
	2.3 Multimedia Content Treatment
	Design Layout, Including Multimedia, Involve Web Developer
	Assure Good Design through Ongoing Audience Testing
	Digitization of Images, Audio and Video, for use in HTML or Emerging Technologies
	2.4 Consider the Technical Possibilities
	Gather Hardware & Software, Storage on Hosting Server and Bandwidth Restrictions
	Design Page Layout, Font, Frames, Graphics, and Style Sheets
	Determine Meta tags, Technical Standards and Guidelines
	2.5 Evaluate Your Product in Development
	Focus Group Usability Testing with Audience and Partners, Online Surveys
	3 Getting Ready to Launch
	3.1 Promotional Strategies and Techniques
	The Media Launch: Media Release, Special Events
	3.2 Search Engine Registration
	Create a Links Page, Consider "Buying in" and Traditional Marketing Promotion
	4 Product Maintenance
	4.1 Gather all Resources and Documentation from Developers
	4.2 Develop Maintenance Guidelines
	4.3 Use your Digitized Material
	4.4 Analyse the Statistics