Past Issues

Industry Development

Targeted marketing starts with detailed intelligence

Le Québec maritime was founded in 1997 by five tourism associations seeking to promote their regions to markets outside Quebec. Christian Ouellet, a research officer with the ...Full Story

Ontario seeks tourism investment through the web

Sometimes, just helping establish a connection between an investor and an investment opportunity is all it takes. That is the thinking behind the Ontario government's web-based investment initiative ...Full Story

Disney production on Canada receives facelift

Since 1982, people from around the world have been taken on a tour of beautiful Canadian landscapes and diverse cultures as they watched the film O Canada! in the Canada pavilion at Epcot at the Walt ...Full Story

Creating a unique cultural network

The Villes et villages d’art et de patrimoine (VVAP) network was founded in 1999 to create specialized jobs in the field of culture. The network is the product of an agreement between ...Full Story

Understanding the certification jungle

Welcome to the jungle of quality labels and certification programs! There is certainly a lot to choose from. Are these marks of recognition a sign of quality, a guarantee of success or simply a ...Full Story

The resurgence of traditional travel agencies

The sector of so-called traditional travel agencies has probably undergone more upheaval than any other over the past decade. And yet, despite the popularity of the internet, the events of September ...Full Story

Uncommon solutions for uncommon times

“We have seen a change in the mix of what our visitors look like coming in our front door,” says Dave Calder, vice-president of marketing and communications at the ...Full Story