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Nova Scotia – Promoting Your Business
This page provides information and resources on advertising and promoting your business in Nova Scotia, including promotional techniques, advertising tips, measuring results, and guides on legal compliance.
General Information and Guides
Legal Issues
Promotional Techniques and Programs
Advertising and Sales Assessment
Trade Shows/Fairs/Events
Organizations/Networks/Associations
Magazines and Portals
General Information and Guides
- Advertising Guidelines for Small Retailer Firms – Canada/Nova Scotia Business Service Centre
- Advertising Do's and Don'ts – Canada/Nova Scotia Business Service Centre
- Store Location - "Little Things" Mean a Lot – Canada/Nova Scotia Business Service Centre
- Business Promotion – Firstbusiness.ca
- Promoting Your Goods and Services – Contracts Canada
Legal Issues
- Competition Act - Misleading Advertising and Deceptive Marketing Practices – Canada/Nova Scotia Business Service Centre
- Competition Act - Pyramid Selling and Multi-Level Marketing Schemes – Canada/Nova Scotia Business Service Centre
- Canadian Code of Advertising Standards Overview – Advertising Standards Canada
Promotional Techniques and Programs
- Ways to Promote Your Product or Service – Canada/Nova Scotia Business Service Centre
- Signs and Your Business – Canada/Nova Scotia Business Service Centre
- Developing New Accounts – Canada/Nova Scotia Business Service Centre
- Setting the Right Price – Canada/Nova Scotia Business Service Centre
- How to Have a Positive Image – Canada/Nova Scotia Business Service Centre
- Guidelines for Developing a Company Brochure – Canada/Nova Scotia Business Service Centre
- Business Promotion Idea List – Canada Business Service Centres
- Making Your Organization Bilingual - Winning Strategies – Canadian Heritage
- Ways to Promote & Market Your Company – Have1.com
- Promotion, Advertising, and PR – CCH Incorporated
- Building a News Release: Overview – CanadaOne
Advertising and Sales Assessment
- Plan Your Advertising Budget – Canada/Nova Scotia Business Service Centre
- Interactive Business Planner (IBP) – Canada/Nova Scotia Business Service Centre
- Do You Know the Results of Your Advertising – Canada/Nova Scotia Business Service Centre
- Measuring Sales Force Performance – Canada/Nova Scotia Business Service Centre
- Understanding and Developing Your Sales Force – Canada/Nova Scotia Business Service Centre
- Marketing Checklist for Small Retailers – Canada/Nova Scotia Business Service Centre
- The Marketing and PR Checklist – CanadaOne
Trade Shows/Fairs/Events
- Trade Shows – Canada/Nova Scotia Business Service Centre
- Invite Your Trade Show Prospects – Canada/Nova Scotia Business Service Centre
- Trade Fairs and Missions – Canada/Nova Scotia Business Service Centre
- Successful Trade Show Marketing – Team Canada Inc Printable Version – PDF (Adobe Acrobat Reader required)
Organizations/Networks/Associations
- Association of Canadian Advertisers
- Canadian Advertising Research Foundation
- Canadian Marketing Association
- Internet Advertising Bureau of Canada
- Radio Marketing Bureau
- Association of Internet Marketing and Sales Inc.
- Advertising Standards Canada
- Marketing Research and Intelligence Association (MRIA)