This document is a guide prepared by the Canada-Saskatchewan Business Service Centre and is intended to provide you with general information and suggested resources to assist you in researching your project. The extent to which this information will apply to you is dependent upon the circumstances related to your project.
For further information on individual topics identified herein, contact the respective governing body or the Canada-Saskatchewan Business Service Centre . Because this document is only meant as a guide, the Business Service Centre will not accept responsibility for business decisions made based on the information provided.
Before proceeding, reference should be made to the Business Start-up Info-Guide, which covers the basic steps involved in establishing a new business in Saskatchewan; as well as the document titled A Current Index of Business Fact Sheets . These fact sheets cover a wide variety of business topics. Be sure and also request the Sources of Information and Required Licenses for your area or view these on our Business Fact Sheets Web site.
SIC codes
Canadian 1980 standard industrial classification codes for various industries.
Sample SIC Codes:
Source: SIC Codes
NAICS codes
A few years ago, the statistical bodies of Canada, the United States and Mexico got together to come up with a classification that was the same for all three countries, so that data collected in all three countries on a specific industry could be compared accurately across country boundaries. This system is called the "North American Industrial Classification System" or NAICS pronounced "nakes").
Sample NAICS codes are:
Source: North American Industry Classification System (NAICS) Canada 1997, Statistics Canada
Before Starting
Types of Bakeries
If you plan to offer seating and food services with your bakery, see the document
Starting a Restaurant Bar or Coffee Shop.
Franchising
As a potential business owner, you may be considering buying an existing or opening a new franchised store. As a franchisee, you enjoy the benefits of "Good Will" that the name and reputation of the franchise already possesses. You also have, in many cases, the support of the parent company in issues such as location selection, management training, free advertising and support during the start up phase of your operation. Also you have the advantage of capitalizing on an already profitable concept. However, as a franchisee, you must pay the franchisor for the benefits provided, and these costs come off the top of your sales revenue and may add up to more than 10%. Also your freedom is somewhat restricted when you own a franchise. You must adhere to the standards set by the franchise.
For further information regarding Franchising, see the document Checklists For Franchisees.
Visit the Links Franchising section on our Web site
Links and resources for Franchising
Canadian Franchise Association
The Canadian Franchise Association represents over 350 franchise companies and the professionals who support this way of doing business.
Publication:
Franchise Canada Magazine
International Franchise Association
IFA provides information and resources on franchising and the Virtual Franchise Opportunities Mall--one-stop-shopping place for obtaining your franchised business.
Canadian Franchise Opportunities
Franchise Opportunities provides the Web's largest directory of franchises and franchise business services available online.
Location
Choosing a location may be your single most important decision. Do your research. Look at population trends and the business climate. Check statistics on traffic counts, community characteristics, and demographics. Consider six key factors: regulations, costs, accessibility, parking, the neighbourhood and the competition.
For further information regarding Location, see the document Store Location - "Little Things" Mean A Lot
Layout and Design
Your bakery's character and the sight and aroma of freshly baked goods can entice people to buy, especially on impulse:
Marketing/Advertising
Advertising aims to inform and create interest. Bakeries should stress convenience, specialties and service. Three methods can be effective:
Contact your local city/town/RM office for bylaws on signage.
If you are planning to have a Web site you should have details to describe the location (your bakery's address, telephone and fax numbers, and directions on how to get to your bakery), hours of operation, menus, and anything else you think may be of interest to potential customers. However, once you launch a Web site, you must update it on a regular basis. For more information on this subject see the document E-Business Info-Guide - or see the document E-Commerce - Exploring Your Options or visit the E-business Sask. section on our Web site.
The federal Competition Act governs misleading advertising and deceptive marketing practices for all businesses in Canada. The Act defines which marketing practices are illegal and the process of complaint investigation. For more information see the document Competition Act - Misleading Advertising and Deceptive Marketing Practices or refer to the pamphlet on this subject administered by Industry Canada on the Misleading Representations and Deceptive Marketing Practices Web site or visit the Competition Bureau Web site.
For further information regarding Advertising, see the document Signs And Your Business, or the document Plan Your Advertising Budget, or the document Advertising Do's And Don'ts, or the document Ways To Promote Your Product Or Service.
The
Online Small Business Workshop
Marketing Basics listed in Session 2, covers the basics from developing your customer profile to promoting your business.
Market Research
Successful businesses have extensive knowledge about their customers and their competitors. Acquiring accurate and specific information about your customers and competitors is a critical first step in market investigation and development of a marketing plan.
In developing a marketing plan, your primary functions are to understand the needs and desires of your customer, select or develop a product or service that will meet customer needs, develop promotional material that will make the customer aware and ensure product or service delivery.
For further information regarding marketing see the document Market Analysis , or the document Guide To Market Research and Analysis, or the document Marketing Plan Outline, or the document Recommended Information - Demographics/Statistics.
For more information on marketing and advertising refer to the Links Sectors and Business Fact Sheets pages on our Web site.
Setting The Right Price
Prices should allow for sufficient gross profit to cover overhead expenses and a net profit. Bakeries usually use a mark-up method, based on costs. The mark-up depends on the pricing policy, but should be around 40-60% and cover expenses.
Because small bakeries cannot buy in large volumes like superstores, do not attempt to offer lower prices. Instead, stress convenience and specialties.
Products, Packaging and Procedures
The number of items in a bakery depends on the trading area and specialization. Small bakeries usually only break-even on bread, even though it may make up the largest percentage of sales. As a result, the profit has to come from specialties.
Labelling
The label is one of the most important considerations when developing a food product. It is how consumers identify your brand from the rest on the shelf. It will also become an important part of your marketing plan.
When designing a label you should consider the following:
Sources: Saskatchewan Food Industry Development Centre Inc. ; Training - Food Centre .
For additional information see the document Food Labelling, or see the Labelling Fact Sheet, or the document on the Fair Labelling Practices Program . You can also contact the Canadian Food Inspection Agency (CFIA) 306-975-8904 in Saskatoon or 306-780-5180 in Regina or toll free 1-800-442-2342 (automated service) or you may visit their Web site for Retail Food information or the Food Safety Tips section.
For detailed information on Canadian labelling and advertising requirements, policies and guidelines visit CFIA's Guide to Food Labelling and Advertising Web site.
Product Formulation/Testing
The formulation of the product you make in your kitchen and the same product for sale to the public may be different. Such things as ingredient amounts, cooking time or method, and the quality of the finished product may change when your batch size is increased to a production level. You will need to standardize your recipe to maintain your quality standards, comply with safety regulations and stay within your production budget.
One area of rules and regulations that all new businesses must comply with is that of licenses and regulations. When creating a business, the entrepreneur must contact the municipality involved, along with the provincial/territorial and federal governments.
Each municipal government has the authority to issue its own business licenses within its jurisdiction. Since there is no uniformity throughout the country regarding municipal licenses for businesses, you should consult with the appropriate local officials to determine whether your business will be affected by local regulations and licensing requirements. Businesses (including home-based businesses) must also meet the zoning by-laws that control property uses in their municipalities.
Examples of licenses and regulations that could apply to you when starting your business may include, but are not limited to:
Health Regulations and Requirements
All public-eating establishments must be constructed and operated in accordance with these standards. Anyone considering constructing, extending, altering, or establishing a public eating establishment must submit a detailed plan to the local authority and receive approval prior to commencement of work. In order to begin business operations, the establishment must pass a mandatory health inspection.
Food safety regulations in Saskatchewan require that at least one person who is certified in safe food handling is working in a public eating establishment at all times when food is being prepared or served. Public health inspectors employed by health districts and other agencies conduct courses. Please contact the public health inspector in your area for more information.
For further information regarding Health Regulations and Requirements, see A Current Index of Business Fact Sheets and choose the Sources of Information and Required Licenses for your area and locate the Public Health Inspector nearest you.
You can get permit, license and regulation information by contacting your province/territory, local city hall, town or village office or rural municipal office. Contacts for local, provincial and federal governments can be found in the government listings of your telephone directory.
Insurance
Insurance needs for businesses vary greatly. It is best to choose an insurance agent or broker familiar with your size of business and, in particular, an agent familiar with your type of operation. If you don't have an insurance agent, it could be a wise decision to ask other business owners in your area to recommend one. Your local bakery association may also have information about insurance packages specifically tailored for bakeries.
The following list is included to remind you not to overlook the complex areas of business insurance. It is best, however, to discuss your specific requirements with your insurance agent.
Basic insurance:
Accounting/Bookkeeping
A good record keeping system should be simple to use, easy to understand, reliable, accurate, consistent and designed to provide information on a timely basis.
Note: All staff working with cash should be trained to recognize counterfeit currency.
The legal requirement concerning financial records specifies only that they be a permanent, accurate and complete record of your daily income and expenses. There are many types of record books and bookkeeping systems available. For example:
For further information see the document Basic Bookkeeping, or the document Bad Cheque Control.
Selecting Professional Services
The use of professional services is essential to the success of a small business. Professionals can provide knowledge and expertise in the areas where you may have little. They can round out your management team to ensure your business is operating efficiently.
As an entrepreneur, there are four main areas of professional services with which you may consult:
Furnishings and Equipment
The type, size and kind of service will determine the type of equipment you will require. For assistance in this area, you may get the advice of a sales representative or consult trade publications and manufacturers' Web sites that list equipment and its cost to you. An important factor to consider when choosing equipment is the after-sales service and repair and their affordability.
Used Equipment - Consider buying used equipment as a cost-saving measure. Sources of used equipment could be a bakery that is closing or dealers in second-hand equipment. The drawback to this approach is that, often, there are no guarantees with the purchase.
Leasing Equipment - Another alternative is to lease equipment to help keep start-up costs down.
For more information on parts and materials, overhead, stock control and pricing, see the document Business Plan For Small Service Firms.
Setting Up A Pay System
Pay administration is a management tool that enables you to control personnel cost, increase employee morale, and reduce workforce turnover.
Cost Control
In the bakery business, you must have procedures for controlling inventory and costs. Ask people in the industry for information about procedures for:
Checklist For Profit Watching
Making a profit is the most important -- some might say the only objective, of a business. Profit measures success. It can be defined simply: revenues - expenses = profit. So, to increase profits, you must raise revenues, lower expenses, or both. To make improvements, you must know what's really going on financially at all times.
Saskatchewan Food Processors Association
The Saskatchewan Food Processors Association (SFPA) was formed in 1990 as a non-profit organization designed to strengthen the food processing industry in Saskatchewan. For further information contact them in Saskatoon at 306-683-2410, visit the
Saskatchewan Food Processors Association
Web site or see the document
Saskatchewan Food Processors Association.
Baking Association of Canada
Founded in 1947, the Baking Association of Canada is the national trade association representing Canada's baking industry. BAC's members include retail, in-store and wholesale baking companies along with the allied trades. The mission is to foster the growth and development of a dynamic Canadian baking industry through advocacy and effective programs at the regional and national levels. Headquarters is in Mississauga, Ontario. Toll-free 1-888-674-2253
Bakery, Confectionery & Tobacco Workers International Union - Canadian Office
Located in Montreal, Quebec, they publish a quarterly newsletter called BC & T News. Telephone: 514-893-8194 (Quebec)
For additional information see the document Selecting a Business Association.
Saskatchewan Institute Of Applied Science and Technology (SIAST) offers Food and Nutrition Management Courses including Food Safety Courses. For a list of campuses in Saskatchewan see the document Saskatchewan Institute Of Applied Science and Technology - SIAST or for additional information visit the Contact Us Web site.
Tourism Saskatchewan holds a number of seminars including seminars targeted to the bakery industry. Contact Saskatchewan Tourism Education Council (STEC) at 306-933-5900 (Saskatoon) or call Toll-Free at 1-800-331-1529. Visit the Saskatchewan Tourism Education Council Web site.
Saskatchewan Food Processors Association offers workshops, meetings and seminars. The SFPA provides workshops on product packaging, quality issues, export initiatives, promotion, and product demonstration. Workshops are offered at minimal charge, and are timely so as to provide training for upcoming projects, or relate directly to current market trends. Contact: 306-683-2410 (Saskatoon).
Saskatchewan Food Industry Development Centre Inc.
The Food Centre:
The Food Centre has been established as a partnership with Saskatchewan Agriculture, the University of Saskatchewan and the Saskatchewan Food Processors Association. The Food Centre will be with you from the planning stages through to the packaged and labelled product that is ready for test marketing. The Food Centre is also an interim processing facility for small-to-medium processors.
There is no charge for the initial consultation to establish your expectations and the Food Centre's responsibilities. For additional information contact them at 306-933-7555 in Saskatoon, visit the Links - Food Centre Web site or see the document Food Centre.
Privacy Training for Retailers
This on-line privacy training for retailers offers interactive privacy training specifically for the small retailer. Its step-by-step approach will give you the information you need to comply with privacy laws and to provide your customers with the privacy protection they expect.
Further information is available on the Privacy Commissioner of Canada 's Web site, call toll-free 1-800-282-1376 or see the document Privacy Training for Retailers.
Small Business Profiles -
Performance Plus
Performance Plus provides
detailed financial and employment data on small businesses by industry for
Canada, the provinces and territories. The Profiles have been produced every two
years since 1985, with 1997 being the most current reference year available. The
data provide performance benchmarks for the financial planning of start-up and
established small and medium sized businesses. Reports are available for:
See description under Industry Overview in this document to determine which type of bakery you will operate.
Bread and Other Bakery Products: Canadian Industry Statistics - Definition Bread and Bakery Product Manufacturing .
KOB Files
Saskatchewan Industry and Resources created "kinds of business (KOB's)" that include information on many different types of businesses. This information includes: product sources; fixture & equipment suppliers; trade shows; trade associations; trade journals; and other market data sources. Choose a KOB from the
Kinds of Business
table of contents .pdf document.
The CSBSC also has files started on various kinds of business topics such as restaurants, bars, coffee shops. Information located in these files includes possible suppliers, statistics, sample business plans, etc. To access the information in these files please come into the office and request the KOB file or speak to a Business Information Specialist.
Library
Canada-Saskatchewan Business
Service Centre resource library search engine -
Saskatoon Reference Library
. Once you have located a particular resource you think might be
useful, please contact us at the CSBSC office and we will discuss the material with you.
For further information regarding starting a business, contact the
Canada-Saskatchewan Business Service Centre
#2 - 345 3rd Avenue South
Saskatoon, Saskatchewan
S7K 1M6
Phone: 306-956-2323
Toll-Free: 1-800-667-4374
E-mail: saskatchewan@canadabusiness.ca
Web site:
http://www.canadabusiness.ca/sask/
THE INDIVIDUAL/BUSINESS/CORPORATION/PARTNERSHIP (HEREINAFTER REFERRED TO AS THE CLIENT) ACKNOWLEDGES AND UNDERSTANDS THAT THE CANADA-SASKATCHEWAN BUSINESS SERVICE CENTRE DOES NOT WARRANT OR REPRESENT THE ACCURACY, SUITABILITY OR APPLICABILITY OF THIS INFORMATION AND ASSUMES NO RESPONSIBILITY OR LIABILITY FOR THE USE THEREOF BY THE CLIENT AND ANY THIRD PARTIES AND THAT THE INTERPRETATION, USE AND APPLICATION OF SUCH INFORMATION SHALL BE THE CLIENT'S SOLE RESPONSIBILITY
DISCLAIMER
Information contained in this document is of a general nature only and is not intended to constitute advice for any specific fact situation. Users concerned about the reliability of the information should consult directly with the source, or seek legal counsel.
Links Policy
Some of the hypertext links lead to non-federal government sites which are not subject to the Official Languages Act and the material is available in one language only.