Business Development Program - Improving Your Competitiveness

The Atlantic Canada Opportunities Agency's (ACOA) Business Development Program (BDP) aims at supporting Atlantic Canadian small and medium enterprises (SMEs) and those who wish to establish in Atlantic Canada.

To stay competitive in the global marketplace, your products have to meet global standards for quality and environmental management systems; employees need to be well trained; and marketing strategies have to be well thought out.

However, it can often be difficult to generate sufficient money from operations or to borrow from traditional sources for these purposes.

That is why ACOA provides financing in the form of interest-free, unsecured, repayable contributions or provisionally repayable contributions.

Eligibility Criteria

Commercial enterprises only are eligible applicants under this element of BDP including Aboriginal businesses and social enterprises.

Eligible sectors include, but are not limited to, manufacturing and processing, service to business, tourism and information technology.

Ineligible sectors include retail/wholesale, real estate, government services, and services of a personal or social nature.

Eligible Area

Atlantic Canada

Summary

Marketing

A marketing plan provides you with a thorough analysis of your products, services, competitors and potential customers. It helps you make sound decisions on what products, pricing and promotional strategies you need to succeed.

ACOA can finance up to 75% of the costs of developing a marketing plan and of hiring a marketing manager to implement the plan over a three-year period. Other eligible activities include designing new labels and packaging, promotional materials, advertising, product demonstrations and participation at trade shows. Export-related activities can also be financed through provisionally repayable contributions.

Training

Increasingly, the success of any business depends on the knowledge and productivity of its employees and management. Developing human resources is one of the best investments you can make to improve your competitiveness.

ACOA can finance up to 75% of the cost of developing and implementing a human resources plan for your firm. Eligible costs include hiring human resource experts for up to three years to deliver a training package based on the needs identified in the plan. This includes training materials, seminar fees and wages during the time that employees receive off-the-job training.

Productivity/Quality improvement / Environmental Management Systems

ACOA can finance up to 75% of the cost of hiring consultants to develop and implement a productivity plan, a quality improvement plan or an environmental management system. Other activities eligible for financial assistance include obtaining a recognized quality certification such as the ISO designation and the cost of technical equipment required for improved quality, productivity and environmental management.

Consultant advice

Being competitive doesn't happen by accident. It takes thorough analysis and planning.

ACOA can finance up to 75% of the cost of hiring a qualified consultant to:

• prepare a business plan or feasibility study;
• investigate licensing opportunities; conduct a venture capital search, a technology transfer search or;
• provide mentoring services to improve your business skills.

Selling to Government

Governments use a wide variety of goods and services, most of which are purchased from the private sector. If you are interested in selling to government, ACOA can help you identify contract opportunities, as well as providing financial assistance up to 75% of the cost associated with improving your ability to bid on and/or acquire public or private-sector procurement contracts or sub-contracts. The emphasis should be on new products or services rather than products already well serviced by Atlantic firms.

New Brunswick Contact(s):
Atlantic Canada Opportunities Agency
570 Queen Street
P.O. Box 578
Fredericton, New Brunswick  E3B 5A6
Telephone: 506-452-3184
Fax: 506-452-3285
Toll-free (information): 1-800-561-4030
Web site: http://www.acoa-apeca.gc.ca/e/

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National Contact(s):
Claire DuLong
Atlantic Canada Opportunities Agency
8th Floor
Blue Cross Centre
644 Main Street
P.O. Box 6051
Moncton, New Brunswick  E1C 9J8
Fax: 506-851-7403
Toll-free (information): 1-800-561-7862
E-mail: claire.dulong@acoa-apeca.gc.ca