Goals, Objectives, Strategies and Results

Overview

Agency Goals

1. Inform citizens of government policies, programs and services.
2. Government communicates in an open and transparent manner.

Linkage to the Five Great Goals

Public Affairs Bureau contributes to all Five Great Goals by:

• Communicating the province’s policies and programs to the public in a consistent, informative and timely manner.
• Ensuring that themes identified in the government strategic plan are reflected in communications strategies as appropriate.

Cross Ministry Initiatives

Cross ministry initiatives the Bureau is leading:

• Development of cross ministry communications strategies (for example, seniors, international and domestic branding).

Cross ministry initiatives the Bureau is involved:

• Bargaining Framework.
• ActNow.
• Crystal meth strategy.
• First Nations strategy.
• Economic performance.
• 2010 Olympic and Paralympic Winter Games.
• Expanding reach to ethnic community/press.
• Rebranding the Public Service.

Performance Plan

British Columbians will be informed of the programs and services provided by government and understand the challenges the government faces by providing information through a variety of sources including Members of the Legislative Assembly, media, public events and forums, public policy studies, fact-based public information and awareness initiatives as well as a variety of communications support materials.

Ensuring all British Columbians receive information that is timely, relevant and readily accessible regarding government policies and programs is essential to informing British Columbians of the programs and services available from government and the decisions taken by government on their behalf.

Performance Measures:

Government’s ability to communicate information to the public that is timely, relevant and readily accessible can be measured by: ensuring that evaluation mechanisms are included in major communications plans/campaigns; undertaking performance monitoring activities with client ministries; and by providing timely briefings to ministers on emerging issues.

By communicating in an open and transparent manner, citizens will understand the challenges faced by government related to the policy decisions taken on their behalf; have access to information regarding the direction of government programs and services over a three year period; and have access to information regarding the accomplishments of government in the previous year.

Ensuring all British Columbians have access to or receive consistent information regarding government’s policies and programs is essential to informing citizens of government planning decisions and accomplishments.

Performance Measures:

Government’s ability to communicate policies and programs to the public in a consistent and informative manner can be measured by the percentage of ministry service plans and annual reports posted to the government website.

Ensuring British Columbians have access to or receive fact-based information regarding government policies and programs is essential to allowing citizens to form opinions based on fact and allows for informed public debate on decisions taken.

Performance Measures:

Government’s ability to communicate fact-based information to the public can be measured by response times to media enquiries.

Agency Performance Plan Summary