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Industry Canada's ‘Programs and Services — by Subject’ Page SME Direct Sales and Marketing e-Business Trade Roadmap
Information for Success
Clean, Lean and Green
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Online Marketing
e-Business Trade Roadmap
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SME Direct

e-Business Trade Roadmap
Step 2: Generation of e-Trade Leads

e-Business Trade Roadmap
Introduction
  1. Readiness Assessment
  2. Generation of e-Trade Leads
  3. Quality of e-Trade Leads
  4. Electronic Trade Negotiations
  5. Online Order Execution
  6. Implement e-Payment Systems
  7. Implement Global e-Customer Support

A. Register with Trade Lead Services

Companies may wish to register with trade lead services and join trade discussion groups to generate online leads, such as: 

Services

Discussion Groups

B. Register with an International Marketplace

Companies should consider registering with international marketplaces such as: 

C. List with National and International Search Engines

Companies should list their Web sites with both national and international search engines. There is a list of several popular search engines on our Search Engines page. As well, you can read up on search engines in general on our Internet Search Tools page.

D. Register with a B2B Exchange

Companies should consider participating in a B2B exchange which is relevant to their industry. These exchanges are a source of e-trade leads and provide a more secure environment for international e-commerce. Here are some examples of e-Commerce Marketplaces.

E. Case Study


Created: 2006-10-19
Updated: 2007-11-05
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