E-Commerce Quiz

2.	What are the greatest benefits of e-commerce for most businesses?
		Improved communication with suppliers and customers
		Reduced communication costs
		Expanded markets
		Improved promotion and marketing
		Increased capacity to compete with larger competitors

3.	What types of networks use open network standards and protocols?
		Intranets
		Extranets
		Local Area Networks (LANs)
		Wide Area Networks (WANs)
		Value-Added Networks (VANs)
		Virtual Private Networks (VPNs)

4.	Which of the following are push or pull advertising and promotion tactics?
	Push		Pull
				Mailing lists
				Opt-in mailing lists
				Ad banners
				Direct e-mail
				E-mail auto responders
				Discussion lists and newsgroups
				Web channels
				Web site link exchanges

5.	What is sticky marketing?
		Capturing customers' email addresses and later contacting them directly
		Engaging visitors with content and services on a web site so that they remain longer
		Using reciprocal links with other web sites to promote a web site
		Using print media to promote a web site
		Using web site traffic analysis tools to target users by their navigation patterns.

6.	Typically, most small and medium size enterprises' initial concerns related to developing e-commerce are resolved in the first six months of operation. Of the listed common initial concerns: Which is still a high concern for most average SMEs six months after launching an e-commerce operation?
		Is it complex to develop?
		Is it expensive to develop and maintain?
		Are their secure methods to process payment online?
		Can the company support the increased demand?
		Will trading partners participate in new systems?
		Will customers use the services?

7.	User studies indicate web sites with advanced user interfaces and graphics are more likely to keep visitors in a site than fast loading pages.
		True?
		False?

8.	The most popular payment method over the Internet is?
		Cheques
		Digital cash
		Accounts with invoicing
		Credit cards
		Prepaid subscriptions/accounts

9.	What are the most immediate opportunities for a professional services firm through e-commerce?
		To reach out to new customers
		To provide an alternative way to do business with existing clientele
		To reduce operating costs
		To sell new services
		To streamline shipments and payments with suppliers
		To collaborate with business partners on projects
		All of the above

10.	Approximately how much is business to business e-commerce greater than businesses to consumer e-commerce?
		2 times
		3 times
		5 times
		10 times
		20 times

11.	The U.S. is ahead of Canada in terms of per capita adult use of the Internet.
		True?
		False?

12.	What strategy is the most effective to improve rank position in the Internet search engines' query results?
		A)	Use metadata tags
		B)	Use descriptive page titles
		C)	Enter the same keywords several times in the title, lead paragraph, and metadata tags
		D)	Enter related terms and variations within meta tags fields
		E)	Enter related terms and variations in the lead paragraph and subsequent paragraphs.
		F)	A, B, D, and E
		G)	All of the above

13.	What are the typical cost percentages to develop an e-commerce web site?
		35% labour, 35% hardware, 30% software
		50% labour, 35% hardware, 15% software
		25% labour, 25% hardware, 50% software
		80% labour, 10% hardware, 10% software
		60% labour, 20% hardware, 20% software

14.	What is the average time to develop an e-commerce web site with online payment processing?
		1 month
		2 months
		4 months
		5 months
		1 year

15.	Which party is liable for transactions processed online that use unauthenticated or stolen credit cards?
		Web merchant
		Customer
		Bank
		Internet Service Provider
		Credit verification company